Maria De Lemos

MARIA D. DE LEMOS- |-| Sanford, FL | Linkedin.com/in/mariaddelemos PROFESSIONAL SUMMARY A results-oriented retail executive who values creativity and great customer service. Expert in team leadership, communication, strategic planning, and project management. Devoted to using customized advertising methods to increase satisfaction and create lasting partnership who is capable of resolving issues while upholding brand integrity to produce significant results. EXPERIENCE Customer Marketing Manager March 2022 – Present COTY Inc., New York ● Lead and bring creative input to cross-functional collaboration with demand planning, marketing, creative, and sales teams to successfully develop visually captivating in-store displays, resulting in increased customer engagement and ROI. Present strategically designed displays from concept to implementation, showcasing both project management and creative skills. ● Strategically design retailer-specific media calendars for the brand's social media channels in collaboration with the marketing, influencer, and social media teams. Optimize content to drive traffic to products while aligning with the brand's national content calendar, product distribution, and in-store promotion timing. ● Develop and implement customer-shopper marketing plans and promotional budgets for the upcoming fiscal year, providing key insights and guidance to facilitate informed spending decisions. ● Join forces with sales to gain a deep understanding of our customers' needs while designing customer-specific activations that align with the brand's core values, from in-store displays to coupons and promotions. ● Identify opportunities to enhance the customer experience by evaluating strengths and pain points from multiple perspectives, driving continuous improvement in experience delivery capabilities. ● Leverage Nielsen reports to analyze the sales performance of new and existing items, translating the data for internal teams and driving informed decision-making. ● Developed future innovation P&L reports in collaboration with the brand marketing, demand planning, and merchandising teams to make sure the launch is strategic and meets customer expectations. Sales Information Assistant Manager January 2021 – March 2022 COTY Inc., New York ● Working side by side with the comp studio, coordinated with vendors to develop and produce buyer boxes for brands, ensuring timely delivery and budget adherence while supporting sales teams in line review meetings and successful product launches. ● Successfully ensured that innovation content and information met retailer due dates by working closely with operations, R&D, marketing, and initiative leaders. ● Developed and distributed weekly newsletters to the sales team, offering vital brand and item updates that could bolster selling efforts. Sales Information Coordinator July 2019 – January 2021 COTY Inc., New York ● Collaborated with cross-functional teams to establish comprehensive product roadmaps, ensuring successful product delivery and implementation for both in-store and e-commerce retailers. ● Conducted monthly webinars in partnership with marketing, presenting in-depth updates on upcoming season launches and brand updates while engaging team members in productive discussions. ● Created and maintained accurate price lists and product catalogs, supporting the sales team in introducing new products to major national retail chains. Wholesale Customer Service Specialist March 2018 – July 2019 Kering Group, New Jersey ● Served as a liaison between US sales team and European-based customer service teams, facilitating customer market orders and ensuring timely production delivery while building strong cross-geographical partnerships. ● Managed daily financial reports and provided monthly forecast updates to the wholesale team, utilizing strong analytical skills and financial data expertise to drive strategic decision-making. ● Ensured accurate color definitions and UPC uploads to Innovis and Intertrade Catalogs, demonstrating exceptional attention to detail and technical proficiency in managing product data. EDUCATION & CERTIFICATIONS Bachelor’s of Individualized Studies - Communications & Business / Centenary College, Hackensack, NJ SKILLS May 2016 Bilingual – English & Spanish ● Adobe Illustrator ● Adobe Photoshop ● NielsenIQ ● SharePoint ● PIM (Salsify) ● Salesforce ● Lotus Notes ● JDA ● WMS ● Microsoft Office Suite ● SAGE 100 ● Innovis ● Social Media Platforms – Pinterest, Instagram, Twitter, TikTok & Facebook.