Maria Cecilia Olaño

Since 2021, I have been certified by the Philippine government as a Social Media Marketer by the Department of Information and Communications Technology. I have completed 96 hours of intensive training by Digital JobsPH. In June 2022, I was also government-certified as a graphic designer for MSMEs by the same agency. I attended some webinars on Eventbrite about some skills that I can use on my freelancing journey. I know SEO analysis. I do social media audits for my clients and create marketing strategies that fit their businesses. I used Semrush and Google Analytics for this part of the audit.

Most of my graphic designs are created mostly with Canva Pro, Photoshop, and Photopea. I have used CanvaPro, Filmora, Cap Cut, OpenShot, Kapwing, and Clipchamp to produce videos, short videos, reels, and Tiktok videos. Additionally, I created 2D animation with PowToon, Vyond, Animaker, Cartoon Animator 4, and Adobe Character Animator, which I used for my E-learning and explainer videos, such as whiteboard animations. And creating SCROM files for LMS.

• For admin tasks such as email marketing, I've been using MailChimp, Flodesk, and Google Mail. If you have other tools that we are about to use I'll make sure that I can learn them in no time. By creating captivating email templates, we can catch the target audience and convert them into leads that generate revenue for our company. Brand awareness content catches the attention of the target audience and leads to their evaluation. In this evaluation, we will discuss how the content can help the audience and make them want the product. By doing so, they will be motivated to take action, and they will convert into buying leads.