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--www.linkedin.com/in/camilayanquenmejiacommunications
About me
Content Marketing Specialist & Writer. My
background is in communications and content
marketing, a bilingual writer with more than
five years of work managing content and
communications strategy, creating content for
a variety of platforms including blogs,
websites, and social media.
I am SEO enthusiastic, skilled in CRM, editorial
content, analytical and organizational skills. I
am familiar with project management
software. I have a strong understanding of
consumer trends, driving content-related
programs from conception to delivery. I’ve
worked developing content strategies to
effectively reach the desired target audience
and marketing goals.
I am interested in expanding my knowledge in
Technology, business innovation, digital
society, and supporting projects to help
brands grow and build community.
Education
BA in Marketing & Communications |
Feb 2018 – 2022
Institución Politécnico Grancolombiano |
Bogota, Colombia
Focus on marketing, communications, and
advertising
Scholarship Huella Grancolombiana for
academic performance and excellence
Technical associate degree in Media & Digital
Communications |
Feb 2009 – May 2011
SENA Institute of Markets and Technology for
Information | Bogotá, Colombia
Focus on media communications and digital
production.
Certifications
- Workshop
on
Conflict
Resolution
Management | Virtual 2021
EDX
- Branding – Social Media | Virtual 2020
CCB – Cámara de Comercio de Bogotá
- Transmedia communications projects |
Bogota 2019
SENA – Technology and communications
- Digital Marketing | Virtual 2018
COLNODO – Google
MARIA CAMILA YANQUEN MEJIA
Relevant experience
Content Marketing /Copywriter |Aug 2020 – Sept 2021
PIXO Studio | Bogotá, Colombia
Assisted in Marketing services, creating content, coming up with publicity campaigns,
editing newsletters and press releases, among other things. In addition, I contribute
to brainstorming ideas and monitor media coverage. Main activities:
Technical assistance: Developing marketing material such as newsletters, posts and
specialized scripts, and post social media for clients.
Social media maintenance: Managed the social media account of the studio.
Support creating content for a variety of platforms
Project communications / Copywriting | Aug 2019– Mar 2020
PIXO Studio | Bogotá, Colombia
Supported the Marketing team, writing a variety of copys and project scripts—
Addressing creative content marketing to support digital projects.
Main activities:
Content strategy: developing a content strategy based on client’s needs. I also wrote
and distributed content to promote the organization’s brand products.
Content development:
Content strategy, writing blog posts, updating
existing content, building an editorial calendar, content promotion, identifying
new content opportunities, monitoring organic website traffic
Media content communications/Copywriter | Feb 2018 – Mar 2019
Canal Uno – CM& News | Bogotá, Colombia
Assisted communications team in developing communications materials and
implementing a content strategy designed to further company objectives. Main
activities:
Reporting and outreach: Monitor analytics and create reports detailing the successes
and failures of communications campaigns and strategies.
Content development: Write a variety of different content to support
communications and marketing efforts, including newsletters, website copy, and
brochures and press releases.
On-Air strategy & content digital producer| July 2016 – Oct 2017
Sony Pictures Entertainment| Bogota, Colombia
Coordinate and manage the creation of digital content from concept through to
delivery. Collaborate with other departments to oversee the design and
development of a range of digital campaigns. Main activities:
Take briefs from clients or internal stakeholders and build good relationships with
them
Work with media agencies to ensure that specs are correct
Plan project schedules
Keep all parties updated on the delivery of digital campaigns
Highlight any issues and strive to resolve them.
Programme communications assistant| Jun 2014 – July 2016
Canal Uno – CM& News Magazine| Bogotá, Colombia
Supported the design and implementation of the content of communications program,
working monitoring media and campaign coverage and attending internal and external
communications. Main activities:
Draft and edit communications copy (e.g., press releases, publications, social media
posts)
Assist in maintaining web content and executing social media strategies
Languages
Spanish – Native
English – Fluent
Portuguese – Basic
Volunteer experience
UNV Online | 2020
Develop outreach and social media campaign
for the Volunteering2020 Survey in Latin
America and the Caribbean
IT skills
- Microsoft Office
-Google Ads
- SEO
- Adobe Premiere
- Project Management Software
- Experience in social media management and
webmaster CRM.
Update databases and media lists
Track projects and media exposure
Media producer assistant | Sep 2011 – Jun 2014
CM& News Magazine | Bogota, Colombia
Assisted the pre-production stage through to postproduction and marketing
distribution.
Assisted in writing marketing materials such as scripts, newsletters and requests,
liaising between the producer and the postproduction team, and helping to prepare
publicity materials.
