MARIA
CAMILA
FORERO
MONTOYA
MARKETING & ADVERTISING
PROFESSIONAL
+ 5 7 31 4 --BO G O T Á - C O L O M B I A
PROFILE
Marketing and advertising professional with
strategic and innovation skills for decision-making
and project development. Extensive experience in
communication strategies and traditional and
digital media.
Noted for the good relationship with external and
internal entities of the company and teamwork,
counting on ethics, responsibility and creative
talent, dedicated to meeting proposed goals and
objectives
ENGLISH LEVEL
WORK EXPERIENCE
MEDIA & DIGITAL MARKETING MANAGER / HEAD OF MEDIA
DIAGEO Colombia | SEP 2022 - CURRENTLY
Leader of the media strategy and the precision marketing project for
the entire Diageo Colombia portfolio. Integrator of the digital strategy
of brands. Developer of processes that involve agencies and internal
teams of the company.
DIGITAL & ECOMMERCE MANAGER LUXE BRANDS
L'Oréal CERAN (Centro America y Andinos)| JUN 2022 - SEP 2022
Leader of the 360° digital for the company's luxury brands in 11
countries of the region. (Lancôme, Armani, Ralph Lauren, Valentino,
Urban Decay, YSL, Kielhs) In charge of amplifying the brand strategy for
its development in media, e-commerce, influencers and social.
INTERNATIONAL DIGITAL CHIEF VOGUE COSMETICOS
L'Oréal | JUL 2021 - JUN 2022
Leader and integral developer of Vogue's digital strategy for the 12
countries where the brand is located, with a focus on 4 relevant digital
pillars: lovebrand and engagement with the consumer, direct
relationship (media plans, CRM, first party data, etc.), e-commerce and
services + innovation. Facilitator of digital courses for dermatologists,
stylists, salespeople and people related to the business
DIGITAL ANALYST SENIOR CORPORATE
L'Oréal Colombia | JUN 2019 - JUN 2021
Media strategy leader (upper funnel + lower funnel) for all the
company's business units.
CRM strategy leader for brands in Colombia.
Consultant in media e-commerce plans and their execution
Responsible for managing the digital brand development strategy for
all the group's brands including the assets of each one. Management
of digital tools (Sprinklr, DOMO, Contacts, Analytics, Facebook Business
Manager etc)
Facilitator of digital courses for dermatologists, stylists, salespeople
and people related to the business
DIGITAL ANALYST MASSIVE CONSUME
L'Oréal Colombia | AGU 2018 - JUN 2019
In charge of designing, planning, developing and executing the digital
strategy of mass consumer brands (such as Garnier, L'Oréal Paris,
Maybelline, Nyx) to increase their exposure and consolidate their
image.
Creation and implementation of the optimization of social media
content through digital platforms in a strategic way.
Support in the execution of media for e-retailers and pure players.
Leader of the media strategy for mass consumer brands.
MARIA
CAMILA
FORERO
MONTOYA
ADVERTISING AND MEDIA ANALYST
ALPINA S.A | NOV 2017 - AGU 2018
Responsible for the development and execution of 360 ° campaigns,
the planning, ordering and execution of TV campaigns and BTL
activities, talent management and celebrities. Communication and
media strategies for brands
DIGITAL & MEDIA AUXILIARY
ALPINA S.A | JAN 2017 - NOV 2017
In charge of checking the television schedule, developing competition
analysis, communication strategies for campaigns and relations with
the media and agencies as strategic allies
DIGITAL & MEDIA INTERN
ALPINA S.A | AGU 2016 - JAN 2017
Support in the area of communication strategies in digital channels,
writing of pieces and copies for Alpina clusters. Responsible for the
intermediation between advertising agencies and brands
ACADEMIC TRAINING
MARKETING & ADVERTISING
PROFESSIONAL
+ 5 7 31 4 --BO G O T Á - C O L O M B I A
MARKETING & ADVERTISING PROFESSIONAL
POLITECNICO GRANCOLOMBIANO UNIVERSITY | YEAR 2016-2
MARKETING & ADVERTISING TECHNOLOGIST
POLITECNICO GRANCOLOMBIANO UNIVERSITY | YEAR 2015-2
ACADEMIC BACHELOR
SANTO ÁNGEL SCHOOL | YEAR 2012
COURSES AND CERTIFICATIONS
PROFILE
Marketing and advertising professional with
strategic and innovation skills for decision-making
and project development. Extensive experience in
communication strategies and traditional and
digital media.
Noted for the good relationship with external and
internal entities of the company and teamwork,
counting on ethics, responsibility and creative
talent, dedicated to meeting proposed goals and
objectives
ENGLISH LEVEL
GOOGLE ANALYTICS
GOOGLE ACADEMY - 2019
GREEN MARKETING
LOS ANDES UNIVERSITY - 2016
PHOTOSHOP
POLITÉCNICO GRANCOLOMBIANO UNIVERSITY - 2014
