Maria Adeline Yuboco
CRM and AI Automation Specialist
M: - | E:-PROFESSIONAL SUMMARY
Results-driven CRM and AI Automation Specialist with 15+ years of experience in HubSpot CRM setup and management, marketing
automation, marketing data analytics, brand and content marketing, and project management. Adept in leveraging AI prompt engineering, nocode and low-code AI automation, and predictive analytics to help businesses align and support sales, marketing and client success team
initiatives, streamline workflows, boost team productivity and efficiency, enhance customer engagement and retention rates, and facilitate
data-driven decision-making. Working knowledge of SQL, Pair Programming, no-code/low-code AI chatbot development and deployment, AI
API integration, and Python. Passionate about leveraging Generative AI to help businesses work smarter, not harder by deploying scalable
solutions for companies in the B2B, SaaS, Marketing, Professional Services, Travel, and Hospitality industries.
EXPERIENCE
HIREFUL, Northamptonshire, United Kingdom 2024 – Present
HubSpot CRM Consultant (Freelance)
• Collaborates with key stakeholders to design and implement no-code/low-code automated workflows, integrations, email sequences,
and predictive reports and dashboards to support their marketing, sales, and customer success initiatives using HubSpot and Zapier.
• Worked with the company’s Head of Recruitment and Community to develop a no-code lead capture workflow that resulted in a 76.47%
conversion rate while ensuring consistency of their leads data in their HubSpot CRM and Notion.
• Implemented
• Designed and implemented a HubSpot lead nurturing workflow and series of email sequences for the Recruitment Success team,
enabling them to reconnect with dormant contacts, significantly reducing TOFU and MOFU leakage, and increasing the number of
meetings booked by 20.93%.
• Significantly increased CRM data quality by implementing no-code automated workflows and HubSpot AI tools to merge duplicate CRM
records, eliminating duplicate and unused custom property fields, and update actively used custom property fields in near real-time.
• Created a comprehensive automated webinar events workflow using Zapier and HubSpot to create webinar delegate and event records
on Zoom and HubSpot CRM, segment delegates based on webinar attendance, and notify team members of their assigned tasks.
• Programmed complex custom auto-calculation fields by combining conditional logic functions and HubSpot automated workflows.
• Successfully migrated over 15GB of data from HubSpot to Panoply while preserving data quality and integrity.
• Developed standard operating procedures (SOPs) and tutorial videos, and trains team members on HubSpot tool use and best
practices.
HLTHX, Florida, USA 2023 – 2024
HubSpot CRM Analyst (Full-Time)
• Collaborated with key stakeholders to align the use of HubSpot’s Marketing and Sales Hubs with the company’s objectives.
• Significantly improved CRM data quality by merging duplicate records and eliminating over 4K unusable records.
• Designed and implemented custom property fields, sales pipelines, team-level custom record views, and custom reports and
dashboards to align with the company’s sales and capital-raising efforts.
• Designed and implemented an email outreach campaign that generated a 19.7% response rate within the first two weeks, with 37%
converting into actual meetings booked.
• Designed, implemented, and managed a no-code integration workflow that syncs tasks between HubSpot, Monday.com, and MS
Teams, significantly reducing backlogs while increasing team productivity and accountability on deliverables and task management.
• Performed periodic data hygiene checks to ensure consistent data quality and integrity within the company’s CRM.
• Served as the company’s subject matter expert on HubSpot tool usage, integration, and best practices.
MAISKAA EMLAK MÜLKLERI, London, United Kingdom March 2023 – September 2023
Brand Development Consultant (Freelance)
• Oversaw a cross-functional remote team of 6 creatives to develop and implement the company’s brand identity, positioning, and website
using Agile project management methods and techniques.
• Spearheaded the setup and integration of the HubSpot CRM into the company’s website and Martech tool stack using no-code and lowcode solutions.
TRENDSCOUT, London, United Kingdom 2020 – 2023
Brand and Content Marketing Consultant (Freelance)
• Conducted thorough market research to identify industry trends, target audience segments, and competitor activities, and provided
insights and recommendations to facilitate strategic planning.
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Developed and implemented a rebranding strategy to re-align the company’s brand message and identity in customer-facing
communications and activities, resulting in an increased visitor-to-lead conversion rate of 26.67%.
Significantly improved the data quality and integrity of the company’s HubSpot CRM records by eliminating duplicate and unusable
records and segmentation, increasing monthly average email deliverability by 99.5%.
Combined no-code and low-code AI automation and Martech integration to develop, implement, and manage a multi-channel
content marketing strategy, resulting in 50.94% month-over-month qualified organic traffic growth.
Managed a team of content creators and freelancers to redesign the company’s website and produce high-quality articles, eBooks,
whitepapers, videos, and social media posts using Agile project management methods and best practices.
Monitored content performance and prepared detailed reports to inform strategic planning and future campaign initiatives.
LEADHACKRS, Nevada, USA 2019 – 2022
Brand and Content Marketing Consultant (Freelance)
• Conducted thorough market research to identify industry trends, target audience segments, and competitor activities and provided
insights and recommendations to facilitate strategic brand planning and development.
• Developed, implemented, and managed a brand marketing strategy to position and establish the company’s unique market value
proposition (UVP).
• Managed a team of freelance and remote creatives to design, execute and manage a multi-channel content marketing strategy, resulting
in the company website receiving an average of 25K qualified organic traffic each month.
• Collaborated with the company’s Sales Manager to design and implement a no-code automated lead generation and nurturing workflow
that generated $135K gross revenue for the company on its first year of operations.
• Increased the number of strategic partnerships by 20% month-over-month by designing and implementing an automated outreach
campaign using no-code integrations and workflow automations.
• Developed the company’s Standard Operating Procedures (SOPs) and internal Knowledgebase to ensure consistency in the quality of
deliverables, productivity levels, and turnaround times.
• Analyzed campaign performance metrics and presented them to key stakeholders to facilitate strategic planning of future initiatives.
KEVINTPAYNE.COM, Maryland, USA 2016 – 2019
Content Marketing Manager (Freelance)
Conducted research to identify target market segments, content gaps, and competitor activities and provided insights and
recommendations to facilitate strategic planning.
Developed and implemented an editorial calendar aligned with establishing the brand as a reputable leader in the B2B SaaS Marketing
industry.
Managed a team of content creators and freelancers to produce high-quality articles and guest posts using Agile project management
methods and techniques.
Built the client’s Knowledgebase, Standard Operating Procedures (SOPs), and templates library to ensure consistency in published
content’s style and brand voice.
PROJECTS
AI AUTOMATION CONSULTING 2024 - Present
• Collaborating with the founders of a startup printing service company to identify, develop and implement no-code/low-code AI
Automation solutions to streamline their service delivery and client acquisition and retention initiatives.
ACTIVECAMPAIGN CRM SETUP 2022
• Spearheaded the successful data migration of a Malaysia-based SaaS startup to ActiveCampaign CRM.
CONTENT MARKETING CAMPAIGN DEVELOPMENT AND IMPLEMENTATION 2013 – 2016
• Collaborated with leaders of the Philippine office of a US health and wellness company to design and execute an influencer marketing
campaign that successfully expanded the company’s client base into the Philippines’ fitness sector.
• Designed and executed a Facebook marketing campaign that generated a 3% monthly sales conversion average.
FREELANCE WRITING 2006 – 2013
• Authored over 200 SEO-friendly articles, blog posts, and eBooks for clients across various niches, including travel, health and wellness,
marketing, B2B, and SaaS.
VOLUNTEER EXPERIENCE
BRAND AND CONTENT MARKETING CONSULTANT 2018 – Present
• Advising micro- and small-business owners and independent professionals on developing and implementing brand marketing strategies
and techniques on limited budgets.
• Trained and mentored aspiring individuals to launch their respective freelance careers in marketing automation and content marketing.
EDUCATION
ASIAN INSITUTE OF MANAGEMENT, Makati, Philippines 2021
Post-Graduate Certificate - Marketing Manager Development Program
DE LA SALLE UNIVERSITY, Manila, Philippines 2001
Bachelor of Arts in Organizational Communications
• English Merit Scholar
• Consistent 2nd Honor Dean’s Lister
CERTIFICATIONS
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Getting Started with Building
Custom GPTs
Pair Programming with AI
Prompting ChatGPT with
Multimodal Techniques
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Building ChatGPT Skills for
Marketing
Level Up Your Personal Branding
and AI Skills to Grow Your Career
HubSpot Marketing Hub Software
HubSpot Sales Hub Software
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HubSpot Service Hub Software
HubSpot Reporting
Google Digital Marketing and ECommerce
Google Data Analytics
Google Project Management
SKILLS
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CRM Management and Optimization
Marketing and Sales Automation
Sales Pipeline Development and
Management
Data Management
Data Querying
Data Cleaning and Enrichment
Lead Scoring
Customer Segmentation
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Marketing Data Analytics
Reporting and Data Visualization
Generative AI Prompt Engineering
API Integration and Automation (NoCode/Low-Code)
Conversational AI and Virtual
Assistant Development
Workflow Automation (No-Code/LowCode)
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Pair Programming
Strategic Planning
Business Process Improvement
Agile and Waterfall Project
Management
Creative and Analytical Thinking
Training and Development
Team Leadership and Management
TECHNICAL EXPERTISE
CRM Management and Optimization:
GenAI Prompt Engineering:
Large Language Models (LLMs):
AI API Integrations:
Programming Languages:
Workflow Automation:
No-Code/Low-Code AI Automation Platforms:
AI Chatbots and Conversational Marketing:
Marketing Analytics and Automation:
Predictive Analytics and Data Visualization:
Content Creation and Optimization:
SEO and Keyword Research:
Project Management and Collaboration:
HubSpot CRM, ActiveCampaign, Brevo, MailerLite, Kit (formerly ConvertKit),
Monday CRM
ChatGPT, Claude.ai, Google Gemini, Microsoft CoPilot, GitHub CoPilot, Breeze
CoPilot by HubSpot
OpenAI GPT-4/3.5, Anthropic (Claude.ai), Google AI (Gemini)
OpenAI API
SQL, Python (Basic), HTML, JavaScript
Zapier, Make (formerly Integromat), Ortto (formerly AutoPilot, Automate.io, Breeze
CoPilot by HubSpot
Zapier Interfaces, Replit, Bubble.io, Flutterflow
Drift, HubSpot Chatbot Builder
HubSpot AI, ActiveCampaign AI, Google Analytics
HubSpot Reporting, Power BI (Basic), Tableau (Basic)
Breeze CoPilot by HubSpot, ChatGPT, Claude.ai, Google Gemini, Microsoft CoPilot,
DALL·E, Semrush, CoSchedule, Grammarly, Canva,
SEMrush, Ahrefs, Moz Pro, Answer the Public
Asana, Trello, ClickUp, Plutio, Slack, Google Workspace, Microsoft 365, Notion,
Monday.com, LucidChart
