Linkedin
https://www.linkedin.com/in/
mari-kaimo-rivera-95a2a9327/
Email Address-
Website
https://amazonppcmarikaim
o.mystrikingly.com/
Home Address
Navotas, Metro Manila, Philippines
Graduate, Information and
Communication Technology Arellano University
Soft Skills
Detail Oriented Campaign management
Continues Learning of Amazon PPC
strends
Positive and Solution Oriented mindset
Strategic Brand Partner
Hard Skills
Keyword Research
Bid Optimization
Campaign Managing
Listing Optimization
ACOS Management
Data Analysis & Reporting
A/B Testing
Tools
Helium 10
Amazon Seller Central
Amazon Advertising Console
Google Sheets/Excel (reporting,filtering)
TikTok/Instagram analytics
I’m an Amazon PPC Manager with a passion for
turning data into measurable growth and driving
success both on and off Amazon. Whether it’s
through keyword research, bid management, listing
optimization or campaign management, I focus on
creating campaigns that keep ACOS low while
boosting organic rankings and achieving consistent
sales. Beyond my PPC expertise, I’ve also worked on
influencer outreach, UGC sourcing, and social media
planning to bring in external traffic and strengthen
brand presence. I treat every account like it’s my own
business. Making decisions with care, strategy, and a
focus on both immediate improvements and longterm success.
Amazon PPC-Social media and Influencer Outreach
(Support Product awareness using Tiktok and
Instagram)
2025 April-July (Project Based)
Monitor Instagram and TikTok competitors to Identify high
performing content strategies, analyzing trends to improve
brand visibility and engagement.
Engaged with eco friendly influencers, sustainability
advocates through comments and likes to build relationships
and increase brand awareness.
Reached out to niche influencers (AmazonFinds, EcoSwap,
CleanSwap, etc) to create promotional videos in exchange for
free products, coordinating product shipping and delivery.
Developed content ideas in collaboration with the client’s
graphics team, providing instructions, hashtags, call to action,
and product links.
Created detailed content guidelines for influencers and UGC
creators, ensuring brand expectations were met, coordinated
review and rating incentives to boost product credibility.
Amazon PPC Manager 2025 April- july (Project Based)
Audit Amazon account and Account stage checking
Listing Optimization: Keyword targeting, keyword ranking,
Images, product description, back end, reviews and ratings.
Keyword Research & Search Term Harvesting (Magnet,
Cerebro, Brand Analytics, PPC reports).
Campaign Optimization: existing PPC structure (campaign
types, match types, naming, Bidding Strategy).
Historical data: ACOS, ROAS, TACOS trends.(Look at week,
month, year).
Monitoring competitors, monitoring strategies, bids, images.
