Mari Kaimo Rivera

Portfolio Mari kaimo rivera Amazon PPC Manager | Strategy • Optimization • Driving Visibility on both Amazon and Social Media • Supports Brand Growth 2 Table of Contents MARI KAIMO RIVERA AMAZON PPC MANAGER Introduction 3 Tools What I Do 4 project My process 5 Let’s connect 6 7-11 12 Introduction I’m Mari Kaimo Rivera, an Amazon PPC Manager passionate about helping sellers grow. I help Amazon sellers advertise their products strategically, boost brand visibility, and drive sales while keeping profitability in focus. Alongside PPC, I bring a creative edge from my experience in social media and influencer collaborations. Making sure your brand’s story connects with the right audience. My goal? To treat brand as if it were my own and work with the owner as a true growth partner. 3 MARI KAIIMO RIVERA AMAZON PPC MANAGER 4 What I Do MARI KAIMO RIVERA AMAZON PPC MANAGER I’ve handled accounts with different goals and strategies, From boosting rankings to protecting profitability. Each experience sharpening my ability to adapt PPC targeting the right shoppers while keeping campaigns aligned with the brand’s Amazon Account Audit Listing Optimization Keyword Research Campaign Creation Competitor Monitoring Performance Reporting overall vision. 5 My Process MARI KAIMO RIVERA AMAZON PPC MANAGER Account Audit Check campaign structure,Review budgets, bids, and keyword targeting,Identify the current stage of the account 1 Performance report Competitor & Market Check Track campaign metrics, analyze ACOS, CTR, CVR, and sales, and identify top keywords and areas for improvement. Keyword Mining Assess how the brand is positioned in the market, and review its category and page placement. 2 Listing Optimization Check A+ Image, keyword usage in the title, product description, backend search terms, and keyword indexing. 3 4 Campaign creation Set up campaigns with targeted keywords, optimized bids, ad group structuring, match type selection, and audience targeting. 5 6 Tools I use MARI KAIMO RIVERA AMAZON PPC MANAGER Cerebro Listing Analyzer Keyword Tracker Xray Keyword Research, Sponsored & Organic rank tracking, Competitor Monitoring Listing Audit, Image, Title, Bullet Point, Description, Backend Keyword Analysis Organic Rank & Sponsored Rank Tracking, Keyword Performance Monitoring, Rank Trend Analysis, Keyword Grouping Pull real time product data, Analyze competition, Pricing, sales estimates, reviews and revenue Brand Analytics Microsoft Excel Search Term Report, Search Query Performance, Category Insights & Category Trends, Repeat Purchase Behavior Keyword filtering, Performance reporting, Influencer Tracker, Campaign tracker 7 Project 1 MARI KAIMO RIVERA AMAZON PPC MANAGER Home Decor - Decorative Lamps - Himalayan salt lamp Company Role Amazon I managed the Amazon PPC strategy, including keyword research, campaign creation, and ongoing optimization, to support the brand in achieving its target ACOS while contributing to overall sales growth. Goal Outcome To increase visibility and sales for a Himalayan salt lamp product by optimizing the Amazon listing, improving PPC campaign performance. Achieved a steady ACOS of 20–25% while contributing to overall sales growth. Improved organic keyword ranking for top search terms, increasing free traffic to the listing. Expanded high converting keyword coverage and optimized bids, resulting in higher click through rates and improved campaign efficiency. Amazon PPC management 8 MARI KAIMO RIVERA AMAZON PPC MANAGER Process Behind Achieving Sales Plan before launching the listing Helium 10 tools for keyword research Sale Achievement Keyword research PPC weekly reporting Listing Optimization 9 Project 2 Household Supplies - Toilet Paper - Bamboo toilet paper Company Amazon Goal Increase visibility, ranking, and sales for a bamboo toilet paper product by optimizing the listing, improving PPC performance, and maintaining a low ACOS. Boost brand awareness among the target audience and position the product in the right market through Amazon ads and targeted TikTok and Instagram campaigns. MARI KAIMO RIVERA AMAZON PPC MANAGER Outcome Maintained 15–20% ACOS while increasing organic ranking and sales. Secured top positions for high volume keywords, driving consistent free traffic and improving campaign efficiency. Enhanced brand visibility and engagement on TikTok and Instagram, generating targeted external traffic to the Amazon listing. Role Managed Amazon PPC strategy, including keyword research, campaign creation, bid optimization, and search term harvesting, while optimizing listing content to improve CTR and CVR, strict ACOS control for sustainable growth. Supported brand awareness via TikTok and Instagram through trend research, influencer collaborations, and aligned creatives to drive external traffic and connect with the right audience. AMAZON PPC 10 MARI KAIMO RIVERA AMAZON PPC MANAGER Process Behind Achieving Sales Sales Achievements May June July Price comparison to competitors SEO OPTIMIZATION: Create Title, Product description, back end Provide new strategies for campaigns Campaign creation/optimization 11 SOCIAL MEDIA TIKTOK AND INSTAGRAM MARI KAIMO RIVERA AMAZON PPC MANAGER List of influencer outreach Collaboration with graphics team by providing Instruction and sample images. Instagram Analytics TikTok Analytics Guide script for influencers Let’s connect Email-Website https://amazonppcmarikai mo.mystrikingly.com/ Linkedin https://www.linkedin.com/in/ma ri-kaimo-rivera-95a2a9327/ Onlinejobs.ph https://www.linkedin.com/in/ma ri-kaimo-rivera-95a2a9327/ 12 MARI KAIMO RIVERA AMAZON PPC MANAGER Thank You Mari kaimo rivera