Margub Alam

B-93, Gali No-12 Mandawali Delhi-110092 Mobile: - Alternate No: - E-mail:-Skype: margub.delhi Md. Margub Alam Results driven Web Analytic Professional with over 10+ years of hands-on experience in Internet and eCommerce Marketing and Operations for highly competitive markets. Proven leadership and ability to deliver highly effective and measurable strategies to drive revenue growth, new customers and increase brand awareness and reputation for B2C and B2B businesses. Core Competencies Audit a client GA account Create complex GTM tags Web Analytics and Reporting Google Tag Manager Container audits Creation of Goal Funnels Audit existing Google Analytics QA, test, troubleshoot web analytics & ags proficiency using JavaScript, jQuery, Ajax, HTML & CSS Custom Dimensions Set up and QA dynamic call tracking Google Analytics 360 Web Analytics Google Data Studio Reporting Supermetrics Integrations Multivariate and A/B Testing Google Big Query Google Certified Google Analytics Individual Qualification (GAIQ) – https://skillshop.exceedlms.com/profiles/6c9d4c8b3d504694a312f350c00ace5f https://skillshop.exceedlms.com/student/award/- Work Experience 10+ Years’ Experience In Google Analytic, Google Tag Manager Google Analytic Marketing Manager at IBA Craft Pvt Ltd 2015 Jan to Present Google Tag Manager and Google Analytic Responsibilities include: Perform in-depth analysis of information from multiple data sources (web analytics data as well as external data) and provide significant insights into factors impacting online results Background in tagging, implementation, data layers, digital data & analytics with hands-on attitude & ability to deliver Implementation and Management of Google Tag Manager, Google Analytics, Search Console and other key digital marketing tools as needed Collaborate with site developers to modify and improve the data layer to improve analytics Successfully engage in acceptance testing and troubleshooting for analytic Knowledge of tracking methods such as pushing data layer and custom JavaScript to Google Tag Manager. Collecting and analyzing clickstream data using data layers, analytics platforms (GA), and tag management systems (GTM) (required) Tag websites to produce high-value web event data in both Google Analytics and our internal web analytics tracking platform Implementing Multi Variant, A/B testing and Conversion Optimization across website globally using tools such as Hotjar, CrazyEgg, and Google Analytics Pull in tracking data sources into automated Data Studio reporting and build out custom dashboards and reports to showcase the data in actionable ways Head of Digital Marketing at Tonic Tag Media Pvt (A Sister concern company of the New Media Guru) - New Delhi 2012 to present Google Tag Manager and Google Analytic Responsibilities include: Knowledge of Google Analytics and/or Google Tag Manager Operate as the subject matter expert on web analytics and digital tagging Design and document customized analytics tracking specifications for all digital channels, including web and paid media Develop custom monthly reporting deliverables for each client by analyzing website and paid search traffic through Google Analytics-Urchin. Partner with internal and external teams to test and deploy new tracking solutions while monitoring and optimizing existing integrations Audit existing Google Analytics and web analytics implementations and identify areas of improvement Setting up initial implementation of GTM and GA for new clients. Setting up goals and/or enhanced ecommerce tracking Creation of custom reports, ad-hoc analysis and dashboards. Experience integrating web analytics with A|B testing tools like Visual Website Optimizer or Optimizely a plus Sr. SEO and PPC at Bullseye Marketing Ltd New Delhi From 2011 To 2012 Implementing robust Analytics tags via Google Tag Manager Background in tagging, implementation, data layers, digital data & analytics with hands-on attitude & ability to deliver Experience of digital analytics platforms including Google Analytics (360), Adobe Analytics, etc. Aid in the management of client Tag Manager containers, implementing event tracking and putting together custom dimensions as well as Experience of working with tag management systems such as Google Tag Manager, Tealium, etc. Set up Google Analytics Tracking Code (GATC), created unique profiles and segmented visitor traffic to better determine visitor behavior. Strong knowledge of Google Analytics, as well as other analytics apps, like Google Tag manager, VWO Experience Optimization, Google Optimize ,Chartbeat, Mixpanel, Crazy Egg, etc Setting up and optimising Google Analytics properties and views in line with current product structure Ensure data accuracy by investigating data anomalies to determine if there are any issues, work with IT and Development teams to address issues, log issues to prevent the issue from reoccurring Maintain and govern integrations across Adobe tools including Dynamic Tag Management, Reports & Analytics (Omniture), and Target Experience implementing digital campaigns on the following platforms: Google AdWords, Display, YouTube advertising, Google Analytics, Google Tag Manager, Facebook Business Manager and Power Editor Experience working with ad servers and cookie-based measurement Experience in Google Analytics analysis and creating valuable insights In-depth understanding of performance media planning, buying and tracking, campaign set-up and maintenance In-depth experience with website analytics tools (e.g, Google Analytics, Google Webmasters, firebase) Working knowledge of data visualisation products, including Data Studio. Implementation of Google Analytics and Google Analytics 360 Define and implement tracking using Google Tag Manager Auditing and configuring Google Analytics accounts (create filters, goals, etc.) Web Analytic Tools Google Analytics 360 Google Optimize 360 Google Tag Manager 360 VWO Experience Optimization Mixpanel Tracking HotJar Tracking Conversion Tracking Facebook Tracking PPC Tracking Google Data Studio A/B Testing tools like Google Optimize, Optimizely, Unbounceetc Conversion Rate Optimisation (CRO) Google Optimize 360 Unbounce Website Optimiser Split, Multivariate Adobe Analytics Google Analytics – Experiments Da Vinci Tools Ghostery Tool Kissmetrics Tool Optimizely Tool iSpionage Education B.Tech. Icfai-Tech, ICFAI University, Dehradun Electronics & communication Other Technical Skills Content Management System (CMS) applications Email marketing software. Web Development and Design (html, dhtml, css), Microsoft Office (Word, Excel, PowerPoint, Outlook) MailChimp Personal Technical Skills Passport - No. H- Valid Till: 2019 Languages Known - English, Hindi, Urdu Marital Status – Married Preferred Location -Anywhere in India and Abroad DECLARATION I Md Margub Alam do hereby declare that all the information given here is correct to the best of my knowledge. Margub Alam Md Margub Alam