Margaret Kamau

MARGARET W. KAMAU --/margaret-kamau Nairobi,Kenya. PRODUCT MARKETING MANAGER Strategic and innovative Product Marketing Manager with a strong background in market research, brand storytelling, product launches, and market analysis. Proven ability to drive product success through data-driven marketing strategies, cross-functional collaboration, and customer-centric approaches. Expertise in leveraging analytics tools to optimize campaigns and enhance user engagement. SKILLS Strategic Planning Campaign Management Stakeholder Product Management Email Marketing (Klaviyo) Communication Market Research & Data Analysis (Google Social Media Analysis Analytics, PowerBI) Management Graphic Design (Figma) PROFESSIONAL EXPERIENCE Fame Syndication Product Manager Oct 2021 - Present Directed end-to-end development of 'Sofa Sport' an e-sport platform, maintaining constant stakeholder engagement and meeting all specifications; successfully increased user participation by 40%. Accomplishments: Successfully carried out empathy mapping through feedback forms, visiting gaming stalls, and understanding gamers, fans, and store owners' pain points. Promoting adherence to project requirements through effective delegation and prioritization. Communicating with users and internal stakeholders to align project expectations and flow of information. Identifying and implementing process improvements to enhance project outcomes. Rutasoka, Sweden Brand Content Strategist (Remote) Feb 2023 - Apr 2024 Developed and implemented communication strategies to build brand awareness and establish the brand as the market leader in Sweden with knowledge and expertise in building sustainable and scalable value chains in East Africa. Coordinated with sales and design teams and conducted competitive analysis to maintain a leading market edge. Accomplishments: Successfully automated Klaviyo flows and created email campaigns, leading to a 30% increase in sales and making it the second biggest revenue source for Rutasoka. Tracked and analyzed KPIs to evaluate the success of sales, email, and campaign efforts, using insights to inspire future initiatives. Increased open and click rates for email campaigns and reduced website bounce rates through data analytics insights Advocated for customer-centric features through constant liaison with the customer service team. I AM NATIV, Amsterdam Production Assistant (Remote) Nov 2022 - Feb 2023 Managed resources to meet production targets, scheduled webinars and guided the filming process to ensure the final product met client visions. Accomplishments: Curated a creators' grant competition for East vs. West African film creatives and successfully enrolled 50 applicants. Managed human and material resources to meet production targets. Scheduled webinars and workshops for various competitions and mentorship programs. Guided crew through the filming process, ensuring precision and excellence. Blue Lemon Marketing Agency, Nairobi Marketing Assistant Jan 2016 - Jan 2018 Created engaging content for social media, supported marketing teams, and conducted consumer data analysis to assist with promotional campaigns. Accomplishments: Created engaging content for social media platforms, including Pinterest, Facebook, and Instagram. Liased with the marketing manager to create monthly strategies, and themes for clients. Supported marketing teams in creating, deploying, and optimizing campaigns for clients. Conducted consumer data analysis to support promotional campaigns and developed print marketing materials. EDUCATION The Catholic University of Eastern Africa Bachelor in Marketing, 2011 - 2014 Kenya Institute of Management Diploma in Project Management, 2016 - 2017