Marco D’Urzo Varela
Birthdate: December 13, 1987
Civil Status: Married
Cell Phone: -
E-mail:-Dual citizenship: Mexican/Italian
Academic Experience
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HIGH SCHOOL: Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM).
UNIVERSITY: B. S. in Marketing, Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM).
MASTER: Digital Marketing & Web Analytics, Neetwork Digital Business School.
Work Experience
ADIMPA y TLF S.A. de C.V. 2018- Currently.
Online tool: Digital File Doctor-Patient (Archivo Digital Médico-Paciente).
CMO.
Market analysis
Customer analysis
Branding
New products and services design
Marketing strategies
Promotions
Communication campaigns
Budget Control
Marketing vendor management
SEO & SEM
Web Development
Social Media Marketing, Administration and
Optimization
Community Manager
Photography and Video
Graphic Design
Planning and Development of Digital
Marketing Strategies and Campaigns
Results Analysis
Sales
Pro San Luis Agency (San Luis Potosi's State Government - Ministry of Economic Development)
07/2017-05/2018
Decentralized Public Agency whose main function is the attraction of domestic and foreign direct investment to the State.
Promotion and Diffusion Director.
Establish programs of promotion and
diffusion of the State to attract investment.
Establish directory of national and
international fairs, trade missions, congresses,
etc., as dissemination spaces.
Follow-up with companies interested in
setting up in the State.
Promotional material of the State.
Investment and employment generated
reports.
Statistical data analysis.
Annual work plan development.
Establish permanent contact with the Diplomatic Corps accredited in Mexico, with representatives of national and
international organizations, associations and industrial and commercial chambers to promote the State.
Glenmark Pharmaceuticals 02/2017-07/2017
Pharmaceutical laboratory and medical research.
Medical representative.
Product analysis.
Sales orientation
Branding
Marco D’Urzo
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Product promotion.
Increase market share of assigned products.
Budget administration
Competition analysis.
Cell Phone: -
Honeywell – ADI Global Distribution 02/2016-02/2017.
Global distributor of security and low voltage products, with more than 200 locations all over the world.
Senior credit analyst.
Training in credit, risk and customer service.
B2B business development in the US.
Analysis, interpretation and evaluation of
financial statements (Dun & Bradstreet).
Focus on customer service.
Planning, negotiation and decision-making.
A'Tarantella Ristorante-Bar 5/ 2013- 10 / 2015
Restaurant-Bar in the city of San Luis Potosí. Serving Italian food from the region of Naples.
General Manager.
Management of legal procedures.
Supplier Evaluation.
Costs reduction.
Price analysis.
Personnel in charge.
Customer service.
Inventory management.
Budget management.
Image, promotion and communication.
B2B business development in the US.
Logistics, distribution and product delivery.
Direct and indirect industrial materials
training
Sales promotion
Fastenal Industrial Supplies 9 / 2012- 4/ 2013
Global American company which sales and produces industrial supplements.
Account specialist.
Purchases of domestic, local and
international raw material.
Supplier development in the US and
Canada.
Clasificados Contacto (Internship 2/2011-8/2011) 8/2011-9/2012
Local company that provides advertising for sales in two sectors, general public and established companies.
Marketing.
Competition analysis.
Community manager
Communication strategies
Market analysis.
Development and monitoring of advertising
strategies.
Planning and execution of sales promotions.
Logistics and distribution.
Web design
Sales
Photo & video
Prospection
Customer service
Customer service.
Blue Print Designs 10/2008- 11/2011
Image, design, development and advertising.
Manager.
Graphic design
Creative development
Servicios Integrales de Ingeniería 6/2008 – 9/2008
Local company dedicated to website creation and maintenance
Seller
Telemarketing.
La Moresca 7/ 2007- 9/2007
Restaurant located in the city of Guadalajara
Waiter
Marco D’Urzo
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Cell Phone: -
Co-curricular Activities
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UFOS: Scanning the skies teach-out 2022
Facebook Blueprint Certificate.
Certified as Google Partner for Digital Marketing.
Training course in sales techniques and dermatological line, taught by Glenmark in SLP. 04/2017
Training course in sales techniques and respiratory line, taught by Glenmark in Mexico´s City. 03/2017
Training course in fasteners and industrial supplementary equipment, taught by Fastenal Winona, MN,USA. 02/2013
Digital Design diploma 02/2012-07/2012
Student development diploma for student Leadership in the DAE award (División de Asuntos Estudiantiles/Division of
Student Affairs) 11/2011
Workshop "Yo Emprendo" from the model “Jóvenes Emprendedores” (Young Entrepreneurs) by the “Secretaría de
Economía“ (Ministry of Economy) 8 / 2011
English teacher at Conalep Institute (social service) 8/2010- 12/2010
Advertising course in the city of Barcelona, Spain, offered by the ESIC University- 5/2010.
Secretary of the Marketing Students Society (SALEM) 8/2008- 8/2009
Consulting Social Incubator Programme (ITESM) to “Importaciones Ueda” (social service). 8/2008-12/2008
Photography Workshop 08/2007-12/2007
ABC Ambulance Service 2005
Paramedic Course T.U.M. on ABC Ambulance 2004
Other Skills
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LANGUAGES: Spanish-Native language, English - 550 points in TOEFL, Italian: spoken and written.
COMPUTING: Windows and Mac - 100%. Office, Outlook, Adobe suite, Adobe Flash, Dreamweaver, Fireworks, Adobe
Photoshop SPSS, CRMs, POS, WordPress, Woocommerce, Divi and Elementor.
SPORTS: Soccer, boxing and TRX
Lift truck license
Last Update: March, 2022
Marco D’Urzo
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Cell Phone: -
