Marcelo de Almeida Kaczorowsky
Data analyst
Adress:
Rua Nanuque, 432 - Vila Leopoldina
São Paulo - SP
Mobile:
+55 -
E-mail:-Linkedin: /marcelokaczorowsky
Summary
Graduated in business management from PUC-SP, I have experience in trade marketing and digital marketing.I
have worked on several consulting projects generating insights for industries and retailers, analyzing both
quantitative data (sell-in and sell-out, Kantar, Nielsen), and qualitative data (shopper surveys, consumption,
economic scenarios and social trends).
I have experience in consulting, working on the construction of performance indicators for retail category
management, merchandising teams and sales teams, and monitoring methods, assessing and analyzing these
indicators through Database analysis tools like Excel, Access and PowerBi. As part of my professional development,
I led both small teams, from 3 to 6 professionals, to large national teams of 50 professionals.
I am currently working with digital marketing, taking my experience from physical trade marketing to the online
market, seeking to implement the good practices of the projects that I worked during those six years in consulting
projects for the digital retail.
Education
Bachelor of Business Administration - BBA
São Paulo, SP
Aug 2011 - Jul 2015
Pontifícia universidade católica - SP
My baccalaureate covered the main aspects of management in five distinct and
complementary areas (strategy, marketing, operations, human resources and finance), other
subjects studied were, psychology, sociology and anthropology.
During two years of the course I had the opportunity to participate in the group of young
entrepreneurs, where we debated ideas about new businesses, important market movements
and opportunities for entrepreneurship inside and outside the companies where we worked.
Work experience
Marketing intelligence coordinator
Jan 2018 - Present
CTRL365 – Digital marketing (Consulting company)
São Paulo, SP
Activities:
- Definition and performance indicators review (KPIs) based on monthly results;
- Analysis of purchase behavior and sales execution in the retail;
- Monitoring metrics in online retail;
- Analysis of improvements and search implementation opportunities;
- Database structuring.
Main achievements:
- Definition of the main KPIs for the execution of products in online retailers;
- Digital metrics monitoring tool implementation in major retailers in the country;
- Database Development built to unify information from multiple sources such as Facebook ads, google
analytics, etc.
Main customer:
Microsoft
São Paulo, SP
Marketing intelligence coordinator
May 2015 - Aug 2017
Toolbox TM – Trade marketing (Consulting company)
Activities:
Coordination of the market intelligence and category management teams;
- Quantitative and qualitative data analysis (Nielsen, Kantar, sellin / sellout databases, customer insights);
- Develop reports for industries and retailers with recommendations of new product assortments, execution of
categories, review of commercial strategies, etc;
- Planning and implementation of audits and categories management processes.
Main achievements:
- Reorganization of the market intelligence area;
- Introduction of structured database system and BI processes;
- Development of new clients and projects.
Key Customers:
Heineken, JDE, Abbot, Samsung, Bic
São Paulo, SP
Marketing intelligence analyst
Oct 2013 - May 2015
Toolbox TM – Trade marketing (Consulting company)
Activities:
- Analysis of market data from different sources (Nielsen, Kantar, Euromonitor, internal audit, desk research)
- Analysis of shopper profile and application in strategic plans
- Development of planograms and strategic plans for retailers
- Point-of-sale audit data management
Main achievements:
- Consolidation of databases
- Structuring of data registers (store base, product register, etc.)
Main customers:
Whirlpool, Bacardi, Bunge, Nestle, Ypê
Coordinator
Aug 2011 - Sep 2013
Pharmexx – Sales representation (Consulting company)
São Paulo, SP
Administrative assistant
Mar 2009 - Mar 2011
Souza Cruz S.A. – Tobacco industry
São Paulo, SP
Languages and technical knowledge
Languages
Technical skills
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Portuguese – Native
English – advanced
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Excel
Access
Power Bi
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Python basics
Google analytics
Facebook analytics
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