Marcelle Nonawo

MARCELLE NONAWO Remote Content & Personal Brand Strategist Professional Profile Bilingual Content & Personal Brand Strategist with over five years of experience in communication, editorial strategy, digital presence optimization, and the creation of premium content for entrepreneurs, SMEs, and personal brands. I help professionals become clear, credible, and memorable by refining their messaging, structuring their editorial identity, and building communication systems that naturally attract qualified clients. My expertise is rooted in communication marketing, transformational storytelling, personal branding, and conversion-oriented content design, with a strong foundation in sales and marketing communication. Skills Branding & Strategy: Personal branding, editorial identity development, message clarification, professional positioning, transformational storytelling, digital presence audits. Content Creation: Hooks and storytelling, video scripts and captions, premium visual and editorial content, editorial planning (7–30 content pieces per week), Facebook profile optimization. Communication & Management: Digital communication, client relations, community management, audience analysis, strategic improvement, development of value-driven editorial offers. Tools: Canva, Meta Business Suite, Creator Studio, CapCut, Notion, Google Workspace. Professional Experience The Conversion Lab — Content & Personal Brand Strategist (2023–Present | Remote) Editorial alignment and message refinement for entrepreneurs and personal brands. Strategic audits (clarity, positioning, coherence, posture). Creation of premium content (hooks, storytelling, scripts, visuals). Facebook profile optimization and organic client-attraction strategies. Support for entrepreneurs across Africa and the diaspora. Global Corporation Group SARL — Digital Communication Manager -) Digital communication management and content creation. Brand image enhancement and social media operations. Improvement of message clarity and audience engagement. Jet Travel — Communication and Client Relations Officer -) Content writing and digital communication. Creation of informational and client-facing content. Simplification of travel and immigration information. Contribution to the agency’s professional credibility. Key Achievements Creator of The Conversion Lab, a strategic editorial alignment method. Produced over 500 premium content pieces (storytelling, hooks, scripts, visuals). Improved Facebook-based client-attraction systems. Increased qualified inbound client requests through message optimization. Supported creators and business owners across Africa and the diaspora. Education & Marketing Training Sales & Marketing Communication Certificate — Madza Business School (2017) Professional and practice-oriented training in communication strategy, sales and commercial marketing, persuasion and influence techniques, message optimization, digital communication, and client-relationship management. This training forms the foundation of my strategic approach to content, branding, and communication performance. Self-Directed Training: Content strategy, personal branding, storytelling, communication marketing. Languages French: Native English: Professional level