Marcela Patiris

MARCELA K. PATIRIS-| +44 - | https://www.linkedin.com/in/marcela-kosonoy EXPERIENCED PUBLICIST ● ● ● ● ● ● ● ● 10 years+ experience in entertainment (Film, TV, streaming) and lifestyle Expert in creating strategy plans and executing publicity initiatives Knowledgeable in creating visibility through strategic outreach plans for earned editorial placements of exclusives and BTS materials, activations and events. Strong management skills, effective problem solving skills and a strong work ethic. Experience in forward-thinking brainstorming as well securing earned coverage through implementation of stunts/innovative ideas. Keen knowledge of integrated campaigns, social media and digital marketing. Experience working across various theatrical and Home Entertainment campaigns in both the U.S. and U.K. Long-term residence visa in the U.K with right to work. *sponsorship not required* EXPERIENCE RKP MEDIA - Entertainment Boutique PR Agency Publicity Manager (Consultant), London, October 2019 to present Various entertainment campaigns including Film/Streaming and music clients ● Create strategy plans and media outreach blueprints. ● Secure and coordinate talent interviews, junkets, online activations (i,e., Reddit AMA, etc.) ● Optimize and handle talent and filmmakers participation in both virtual and In-person press events. ● Secure broadcast and online placements including giveaways (Blu-ray box sets, movie swag, Digital streaming codes) ● Write and edit press releases, social copy and bios, PR proposals ● Prepare PR/marketing decks and manage PR planning with inclusion of diverse media. ● Update websites (Wix, Squarespace), oversee social accounts and newsletters. PR AND DIGITAL MARKETING LEAD CONSULTANT– October 2018 to October 2019 Clients such as Pavement Digital Marketing, GreenLightWomen, Les Mills International ● Develop PR & Marketing strategy and PR outreach plans for various clients in entertainment and Digital brands ● Responsible for ensuring the delivery of campaigns that consistently hit goals for clients within agreed timescales. ● Secured and placed editorial coverage, coordinated blogger/influencer events ● Created press releases, bios and copy for media marketing decks ● Secured corporate interviews for company executives and stakeholders THINK JAM, London – Entertainment PR & Marketing Agency Senior Publicity Manager, London, 2015 to June 2018 ● ● ● ● ● ● ● Keen understanding of the studio's voice, and goals in order to develop plans and manage clients through strategy, pitching, events and special projects. Spearheaded PR strategy and oversaw my team in delivering innovative campaigns for various Home Entertainment and Theatrical campaigns for clients including 20th Century Studios, Lionsgate Home Entertainment, Focus Features, Searchlight Pictures and various independent releases and documentaries. Worked closely with executives, stakeholders and filmmakers collaborating on achieving campaign goals. Handled talent interviews/talent handling, red carpet events, press junkets and influencer & mom blogger campaigns, as well as leading the team on completion of reports and recaps for executives. Secured partnerships with sites and brands for releases and branded items and giveaways. Issues/crisis management: ability to advise and support internal stakeholders, developing messages and calmly dealing with media for crisis PR events or incidents. Managed team across several campaigns to ensure we met clients needs and succeeded in campaign goals. THINK JAM, Senior Publicist, Los Angeles,- ● Handled content and trailer exclusives with press, Comic-Con stunts and PR activations on site, set visits, social media initiatives, talent interviews/Q&A’s, as well as key placements with top outlets and portals. ● Brainstormed and contributed creative and executable ideas for publicity campaigns. ● Secured PR media partnerships and organized events including premieres, trailer launch parties and tastemaker gatherings. ● Led team on tasks including client PR reports, execution of pitch angles, creation of PR materials while also highly involved in day to day campaign duties. THINK JAM, Digital Publicist, Los Angeles,- ● Contributed the creation of PR proposals and plans for 20th Century Studios campaigns ● Actively pitched to online media outlets, secured strategic press coverage ● Helped target media with feature story ideas and created more awareness for our films and TV shows. ● Cultivated and maintained media relationships. ● Generated weekly/monthly reports and event recaps. ● Event planning and secured attendance at both public and private press events. MARTIN & ARVIZO PRODUCTIONS, Independent Film Production House Publicity Coordinator, Los Angeles,- ● Assisted execs in research on various production tasks, coordinated film festival submissions and festival travel schedules. ● Handled talent for film related events, script reading, created pitch/press kits and handled relevant social media channels. AMERICAN CINEMATHEQUE, Film Culture Organization and Events Publicity & Marketing Assistant, Los Angeles,- ● Assisted in coordination of year-round film programming, festivals, events, red carpet premieres and partnerships with studios. ● ● ● ● Creation and distribution of publicity materials: press releases, media alerts, press notes, EPKs. Coordinated Q&A’s with talent and filmmakers. Worked jointly with filmmakers and international festival partners such as Spanish and French consulates Created and maintained social media channels and oversaw interns. AWARDS PR Daily Awards Honorable Mention 'Best Use of the Internet or Digital Tools' (Twentieth Century Fox Home Entertainment “Cleopatra 50th” campaign), 2013 OFFICE TOOLS Computer and Software: Microsoft Office Suite, Cision, Keynote, Powerpoint, HootSuite, Sysomos, Group High, Gorkana, Trello, Canva EDUCATION CALIFORNIA STATE UNIVERSITY, LOS ANGELES B.A. Communications with an emphasis in Public Relations Language: Spanish – Bilingual International experience: U.S. and U.K.