Marcela
Molina Álvarez
BBA - Postgraduate degree in Government Management –
Digital Marketer - B2 English Certificate
PROFESSIONAL PROFILE
CONTACT--https://shre.ink/rXdL
Cl 37 94a 15, Int. 202 Medellín - Colombia
EDUCATION
Business Administration
Universidad Pontificia Bolivariana-
Postgraduate degree in
Government Management
Universidad Pontificia Bolivariana-
SOFT SKILLS
Leadership
Effective Communication
Teamwork
Creativity and Innovation
Empathy
Autonomy
Adaptability
Critical and Creative Thinking
Flexibility
I am a Business Administrator with a robust foundation in administrative
management and a successful transition into digital marketing over the
past few years. With over 10 years of experience in both fields, my career
encompasses significant roles in the public sector focusing on continuous
improvement,
organizational
development,
and
administrative
management, as well as roles in the private sector specializing in digital
marketing, community management, and market research. I am recognized
for my ability to develop effective marketing strategies, quickly adapt to
market trends, and work collaboratively to achieve brand objectives. My
proactive approach to decision-making and problem-solving has
significantly contributed to the growth and online presence of various
organizations.
WORK EXPERIENCE
MARKETING EXPERIENCE
Digital Marketing and Organizational Development Consultant
Nov 2023 - Apr 2024
Urcube S.A.S
Led the strategy and execution of organic social media marketing, increasing
community engagement by over 40% through valuable content and trendy
topics.
Designed and produced graphic pieces and videos that significantly
enhanced visual identity and content retention on social media platforms.
Created strategic content that boosted brand recognition, resulting in a 30%
increase in social media followers and strengthening the company's market
position.
Assisted in defining organizational and strategic structures, aiding in the
creation of documents that facilitated alignment between marketing and
operations.
Community Manager
Freelancer
Apr 2022 - Oct 2023
Increased organic social media engagement by 15% by implementing
effective content strategies and posting schedules.
Generated 20% more leads through targeted posts and campaigns on B2C
and B2B accounts, initially defining market analysis and buyer personas.
Developed over 100 effective content pieces including posts, stories, and
reels, enhancing clients' brand visibility.
Improved conversion rates by 30% through persuasive and original
copywriting for social media and landing pages.
Specialized Professional
SKILLS
Facebook and Instagram Ads
Content creation,
Social media management
Market research
B2B and B2C strategy
Virtual Marketing Assistant
Tause, Marketing Agency
Dec 2021 - Jan 2022
Proposed effective website improvements for clients, resulting in a 10%
increase in conversion rates within three months for a B2B company.
Supported copywriting and SEO tasks to enhance reach and positioning.
Conducted market research for B2B and B2C companies, identifying
relevant topics for appropriate marketing strategies.
development
KPIs.
Analytics
GOVERNMENT EXPERIENCE
Asana
Specialized Professional
Hubspot
Corantioquia
COURSES AND
CERTIFICATIONS
AI Course for Marketing and
Content
Optimized processes and procedures, contributing to the
recertification of ISO 9001 and ISO 14001 standards.
Managed and conducted internal audits, identifying improvement
opportunities and mitigating risks.
Developed participation and awareness strategies among staff and
senior management, generating ownership and knowledge of the
system.
Contributed to strategic planning strategies and project follow-up.
Platzi
2023
Community Manager Course
Platzi
2023
Content Marketing Course
Platzi
2023
Digital Marketing Course
Platzi
2022
English for work
Platzi
2022
Remote Work Course
Platzi
2022
Internal HSEQ Auditor
2017
Feb 2017 - Jul 2019
Development Plan Assistant
Sep 2016 - Dec 2016
University of Antioquia
Supported the formulation and execution of the Institutional
Development Plan, creating participation spaces with the university
community.
Assisted superiors and colleagues in logistics for Development Plan
formulation meetings.
University Professional
Nov 2012 - Dec 2015
Government of Antioquia, Cadaster Direction
Optimized customer service by implementing protocols and training
the team, reducing complaints by 80%.
Increased productivity by 20% by managing training programs on
relevant topics and tools.
Established inter-institutional alliances to optimize processes and
reduce user response times.
Managed administrative and financial operations, controlling
expenses and budgets, and overseeing contracts.
Successfully managed and updated departmental procedures within
the Integrated Management System.
