Marcela
Ibarra
-
Baja California, MX
-www.marcelaillustrates.com
Versatile illustrator and graphic designer who can
can support initiatives across different industries.
Focused on illustration and visual storytelling with
an organic, colorful and playful style.
S k ills
Softare
· Adobe Illustrator
· Adobe Photoshop
· Adobe InDesign
· Procreate
· Figma
Areas of Expertise
· Illustration
· Storytelling
· Infographic Design
· Editorial Design
· Dynamic Visual Design
Edu c a t i o n
B. A. in Graphic Design
Universidad de Monterrey
2014 - 2018
Foundations of User
Experience (UX) Design /
Get Started with Figma
Coursera
2023 - 2024
P r e v i o us C li e n t s
· Penguin Random House
· Televisa Digital
· Lucky Strike
· Elevate Limited
· Innvictus
Wor k E x p er i e nc e
Oc tob er 2021 - Present
Designer, Illustrator & Partner – H o n e s t o C r e a t i v e C o l l e c ti v e
· Founding member and active role in graphic design, illustration and
conceptual creative work.
Nov 2020 - Present
Freelance illustrator – G N C
· Develop illustrated infographics for social media.
Aug 2019 – May 2023
Creative Director & Illustrator – Te l e v i s a D i g i t a l
· Co-creator of Astralmente, a digital channel with the mission of making
astrology accessible to everybody.
· Developed brand assest such as illustrated compositions, infographics,
icons, typography, concepts, and more.
· Managed a team of designers, constantly supervising brand guidelines
and good use of assets.
· Delivered weekly content for social media.
March 2021 - May 2023
Freelance illustrator – P e n g ui n R a n d o m H o u s e
Collaborated in the creation of 3 books for the brand Astralmente
· (”Astralmente: Una guía para entenderte a través de la astrología.”
Released July 2021, “Colorea tu universo” & “Guía práctica para la bruja
moderna”released in 2023).
Illustrated complex universes, infographics, brand assets and
· book/chapter covers.
March 2019 - Septemb er 2021
Freelance illustrator – A g e n c i a M M A S M
· Developed illustrated content for brands such as Cemex, Heineken,
Chanitos, among others.
