MARCEL R VAN DER STROOM, CPP
Inbound Marketing Consulting for the Animal Rescue and Pet Industry
Relevant Experience
• Founded and built the valley’s only social Pet Photography
business from scratch. As the organization's CEO, leading the
organization, strategic direction, customer acquisition process
and serve as external representative of the organization. Learn
more about Progress Through Photography. Besides it’s B2C
offerings, PTP offers Social Media Audits to its B2B customers
in the animal rescue and pet industry.
• Successful track-record using data-driven approach to
developing key inbound marketing components – audience
personas, user journeys, marketing funnels, content strategy
and social media strategy.
• As Finance executive in a high-tech Fortune 500 company, lead
deal structuring team and supported negotiations of over > 1B
EUR capital equipment deals. Learn more about my Finance
work on www.marcelvanderstroom.com
Notable Projects
• Progress Through Photography
• Designed and built website https://ptpusa.org including
visual elements, e-commerce integration and technical
SEO.
• Develop data-driven social media plan for Progress
Through Photography linked to the organizations strategic
business objectives.
• Competitor Analysis using social media listening and
monitoring tools CrowdTangle & Talkwalker.
• Social Media Campaign strategy and execution using visual
design tools like Adobe Photoshop and Canva and utilizing
campaign execution tools like AdParlor and MailChimp.
RELEVANT
CAREER
EXPERIENCE
2017 to 2020
Founder & CEO of Progress Through Photography USA LLC
2020 –
Present
Graduate Student at Walter Cronkite School of Journalism @ ASU,
Masters in Digital Audience Strategy.
2020
Achieved Certified Professional Photographer certification from the
Professional Photographers of America.
Functional Experience
•
Customer Journey, Content
Strategy Creation & Execution.
•
Audience Strategy and User
Persona creation.
•
Social Media Strategy and
auditing.
•
Campaign Development and
execution.
Industry Experience
•
Large Format Advertising Industry
•
Veterinary Industry
•
Semiconductor Industry
•
Capital Equipment Industry
•
SaaS Industry
Business Process Experience
•
Customer Strategy &
Relationships (Marketing)
•
Customer Acquisition (Sales)
•
Product Development and rollout.
•
Vision and strategy development.
Certifications
•
Masters Degree in Digital
Audience Strategy (est.
graduation 2021)
•
Certified Professional
Photographer (CPP) – certified in
2020.
•
Hubspot Certifications.
Systems/Technology Experience
•
Adobe Creative Cloud Suite –
Lightroom, Photoshop CC,
Premiere Spark.
•
Social Monitoring tools:
Talkwalker, CrowdTangle,
Facebook Audience Insights.
•
PC Platform: Excel, Word,
PowerPoint, Visio, MS Project,
PowerPivot, Spotfire.
