Mara Istrate

I am a Marketing Specialist with over 7 years of experience working in marketing, client communication, operational support, and virtual assistance roles. Throughout my career, I have worked closely with management teams, clients, and partners, helping businesses stay organized, communicate clearly with their audience, and maintain efficient daily operations.

My main areas of expertise include email marketing, newsletter creation, content writing, campaign coordination, social media support, and virtual assistance. I am comfortable handling both creative tasks and repetitive administrative work such as email management, data entry, scheduling, follow-ups, document organization, and general support tasks that help businesses run smoothly.

I have hands-on experience using tools such as Mailchimp, Canva, Google Ads, Google Analytics, Microsoft Office, Google Drive, WordPress and project management platforms like Monday. I can create newsletters from scratch, structure email campaigns, segment audiences, adapt messages for different customer profiles, and assist with ongoing campaign maintenance and reporting.

In addition to marketing, I have strong organizational and communication skills developed through years of working as an Assistant Manager and Recruitment Consultant. I am used to multitasking, prioritizing tasks, maintaining client relationships, coordinating meetings, organizing events, and supporting teams with day-to-day operational needs. I work independently, respect deadlines, and pay close attention to details.

I have experience working with both B2B and B2C clients in industries such as logistics, beauty, services, and events. My background also includes managing social media content, preparing promotional materials, communicating with press representatives, and supporting brand visibility through online and offline activities.

I am currently looking for remote, flexible, part-time or project-based opportunities as a Marketing Specialist or Virtual Assistant. I am open to one-time projects, recurring tasks, or long-term collaborations that require reliability, organization, and clear communication.

I am fluent in English (C2 level) and Romanian (native). I value professionalism, transparency, and efficiency, and my goal is to provide dependable support that allows clients to focus on growing their business while I handle marketing and operational tasks.