Manuri Keenan Creative Writer and Media & Marketing Professional
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https://www.linkedin.com/in/manurikeenan26/
Skills
Creativity
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Creative writer & blogger: https://manurikeenan.wixsite.com/the-midgets-grumbler
Irreverent & humorous style with outstanding communication skills.
Engaging, innovative & confident presenter.
Developed a fun internal media resource & repository online for the global Mindshare network.
Wrote press releases, advertising copy & worked with graphic designers for SWISH! Swimming &
IQPC Exchange Program.
Media,
Advertising &
Marketing
Executive
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Managed the media strategy, budget & teams in the G4 markets & Russia, for IBM Global Services,
Business Consulting Services, Software & Server divisions.
Negotiated & bought prime media space for IBM’s multi-million dollar Pan European media
campaigns including their annual sponsorship of Roland Garros & Wimbledon.
Developed & implemented cross media marketing programs for IBM Europe, integrating TV, print,
digital & outdoor media from writing briefs to presenting end of campaign review & results.
Created all internal & external marketing communications, above & below the line, building brand
awareness & growing client base for SWISH! Swimming.
Negotiated & purchased advertising space with key expat publications & worked with editors to
promote SWISH! Swimming, gratis, through editorial features.
Maximized advertising, editorial & PR opportunities for SWISH! Swimming with limited budget.
Negotiated barter deals with media partners on behalf of Exchange Program, IQPC Asia Pacific.
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Researcher
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Developed competitive reporting system for IBM EMEA.
Single-handedly produced the annual competitive media review for IBM EMEA & presented it in
collaboration with creative agency to senior IBM Media & Marketing personnel.
Recruitment researcher for IQPC Asia Pacific & LATAM, sourcing & interviewing candidates for MD.
Researcher for IQPC Exchange Marketing Team, Asia Pacific.
Created reports on competitive events in the region and globally for IQPC Asia Pacific.
Global
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Knowledge & cultural insight from living & working on 3 continents (North America, Asia & Europe)
Personality
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Works under pressure, calmly & rationally, to tight deadlines & on budget.
Excellent administrative & organizational skills.
Conscientious & hardworking with close attention to detail.
Works well in a team & independently.
A jolly nice person.
Professional Roles
2017 - 2017
IQPC Exchange LATAM, New York
Recruitment & Marketing Assistant (Freelance)
2016 - 2016
IQPC Exchange AP, Singapore
Marketing Assistant (Freelance)
2015 – 2016
SWISH! Swimming, Singapore
Media & Marketing Manager (Freelance)
2000 – 2007
MindShare Worldwide, UK
Account Director, MindShare Global (Full Time)
1999 – 2000
New Opportunities Fund, UK
Case Manager: Operations Directorate (Full Time)
1997 – 1999
The Millennium Commission, UK
Assistant: Capital Projects (Full Time)
Education
Work Permit Status
Bachelor of Arts History, Kings College London, UK
US Green Card Holder & British National
