Manuel Jasper Alberto
Citta Grande Ibabang Iyam | Lucena City , Quezon, Philippines- |-| LinkedIn: jasper-alberto|
Website: manueljasperalberto.pinoyseo.org
Objective
Results-driven SEO Specialist in developing effective SEO strategies, driving organic traffic, and improving
SERP rankings. Adept at leveraging SEO tools, performing keyword research, on-page and off-page
optimization, and link-building techniques to enhance site performance and visibility. Passionate about
utilizing data-driven insights to improve client outcomes and maintain competitive advantages.
Core Competencies
•
SEO Strategy & Execution
•
On-page & Off-page Optimization
•
Keyword Research & Analysis
•
Content Marketing & Optimization
•
Technical SEO Audits
•
Link-building & Backlink Analysis
•
Competitor Analysis
•
Analytics & Reporting (Google Analytics, Search Console)
•
CMS Management (WordPress, Wix, etc.)
•
SEO Tools (Ahrefs, SEMrush, Moz, Screaming Frog)
Professional Experience
SEO Specialist
Casa Borines Leobrera Inc.
August 15 2024 - Present
• Led SEO initiatives that resulted in an 50% increase in website traffic and a 50% improvement in
search engine rankings for targeted keywords.
•
Optimized on-page elements, including meta titles, descriptions, and structured data, improving
click-through rates by 10%.
•
Implemented local SEO strategies to enhance the visibility of the nursing home, resulting in a
significant boost in inquiries and visits from local search.
•
Conducted technical SEO audits, identifying and resolving issues such as broken links, duplicate
content, and slow page load times.
•
Developed and executed a content strategy focused on elderly care topics, contributing to
increased organic traffic.
•
Performed comprehensive technical SEO audits and identified areas for site improvement,
increasing site speed and reducing crawl errors.
•
Improved page rankings for target keywords by optimizing meta tags, headers, and alt text.
•
Worked with development teams to implement SEO changes, resulting in improved crawlability
and indexation.
•
Developed monthly SEO reports with clear insights, tracking keyword performance, traffic, and
conversion rates.
Marketing Manager
Money Quick Loans Inc.
January 2020 – January 23, 2024
• Develop and execute comprehensive marketing strategies aligned with company objectives to
drive business growth.
•
Plan, create, and manage impactful multi-channel marketing campaigns, ensuring consistency
across digital and traditional platforms.
•
Effectively utilize traditional marketing techniques, such as print, radio, and direct mail, to reach
target audiences.
•
Leverage deep consumer insights and market research to make data-driven decisions and refine
campaign strategies.
•
Conduct thorough competitive research to identify market trends and inform advertising and
positioning approaches.
•
Build and lead cross-functional marketing teams, fostering collaboration to ensure campaign
success and seamless execution.
•
Continuously adapt marketing strategies to respond to evolving market conditions and industry
trends.
•
Drive lead generation efforts by identifying potential customers, nurturing leads through
targeted content, and converting them into paying clients.
Education
Bachelor’s Degree in Food and Beverage
Magsaysay Institute of Hospitality and Culinary Arts
Year of Graduation: 2009
Certifications
•
Udemy Google Ads Certification
•
Freelance Academy Marketing Certification
•
Udemy SEO Certification
Key Achievements
•
Boosted organic traffic for Casa Borines Leobrera Inc. by 50% within 3 months through a tailored
SEO strategy.
•
Achieved 21.5 Average position in GSC for 7 competitive keywords for Casa Borines Leobrera Inc.
•
Improved website loading time by 91%, reducing bounce rates and increasing user engagement.
Technical Skills
•
SEO Tools: Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, Google Search Console
•
CMS Platforms: WordPress, Wix
•
HTML/CSS for SEO
•
Keyword Research Tools: Google Keyword Planner, Ubersuggest
Manuel Jasper Alberto
