Manthan Dilip Tiwari
Mumbai, India |linkedin.com/in/manthan-tiwari
- |-EDUCATION
Bachelor in Computer Science
Thakur College of Science and Commerce, University of Mumbai
March 2019
CGPI: 6.13/10
WORK EXPERIENCE
Manthan Fab Chem
Mumbai
Marketing Director
March 2018 – Present
● Increased company’s AGR (annual growth rate) by 10%, which includes local market as well national market
● Monitored & own brand and product performance and conduct competitive performance and market/
consumer dynamics and translate those into business opportunities
● Developed and implemented favorable pricing structure balancing with customer targets
● Worked closely with sales team to create a Customer Acquisition Framework for the brand.
● Applied strategic negotiation and sales closing skills which resulted in 18+ new customers in 3 months
● Reached out to potential buyers for constant feedback on product and service improvement.
● Scripted pitching, approaching messages and calls for the sales to communicate with our customers
● Evaluated market and competitors, use strategic partnership with vendors and customers which resulted in 15% growth
in market share within a year which also created brand awareness
● Increase companies cashflow by implementing the low lending strategy
● Used optimal use of google for generating leads through all possible channels
Aastha Store – Religious Marketplace
Mumbai
Founder, Product and Marketing strategist
Dec 2019 – Jan 2021
● Applied strategic acquisition framework which increased vendor intake program by 60%
● Define the innovation roadmap and product portfolio to improve the brand appeal
● Created more than 5+ pricing strategies for our customer to stay with them throughout the journey Supervised
the online market and created an actionable roadmap
● Develop a full brand strategy to drive category penetration
● Used Facebook and google tools to increase the ROI of our budget campaigns
● Develop, execute and monitor the marketing strategy, marketing plan and budget
● Supervised and examined customer behavior and understood the problem. Later came with the "Less Clickable
model."
PROJECTS
● Customer Acquisition Framework.
• Created a Strategic roadmap for acquiring new customers by altering prices and product size, which led
the customer to buy the product at lower prices as well and also helped the company to eliminate
credits
• Closely focused on the competitors, understood their marketing ways, created a more effective way to
overcome their strategies, and gained more market presence by solving the real-time problem using
pocket-friendly methods.
● Product restructures and management.
• Redesigned product in terms of size, price, look, which made it affordable for small businesses.
• Worked with customers to create a product which can be used by the other use as well (e.g., our
product came in 35kg barrel I turned that into 30kg and 10kg bucket which being used by labors who
worked as good storage options)
● Online Marketplace Architecture.
• Partnered with Django experts for creating a responsive and interacting dashboard for vendors and admins
for ease of use Managed a marketing and sales team, helped them to acquire vendors on the platform.
• Worked closely with the development team to create a store less clickable for customers to reach their
cart, which converts more customers to fast checkout
LEADERSHIP EXPERIENCE
CL for Computer Science Department
Mumbai
Department Representor
● A different lead team from my department managed them by coordinating with the respective teacher!
● I coordinated with higher authorities for a smooth transition for my people and arranged all the needful things
for them.
Tauranga 2018
Mumbai
Sub-Head for Gaming Department
● Tauranga is an inter-college festival where many colleges from all over Mumbai participate every year, and
participants take part in different events. Most of the fascinating events are Gaming, as many people
participate in groups and solo in other games.
● I Planned and managed all areas of different gaming rooms, from pre-planning, through the event day and
post-event activities with the team.
● Managed participants and helped them to solve their queries, and also focused on fair and clean gameplay.
DECLARATION
I, at this moment, declare that all the above information is correct and
accurate. Place: Mumbai
