A Strategic & Innovative Designer with over 20 years of experience crafting intuitive interfaces and enhancing user satisfaction.
Expertise in conducting user research, redesigned the mobile experience leading to a 30% increase in app subscribers, and implement design systems leading to a 20-30% reduction in conversion time. Proven track record in managing end-to-end projects and collaborating effectively with cross-functional teams. Adept at leveraging user-centred analysis to deliver compelling designs that align with business goals.