Manoj Wickramarathna
Nationality: Sri Lankan
LinkedIn: manoj-lakpriya-a-
Website: https://www.behance.net/manojwickramarathna
ABOUT ME
Results-driven Digital Marketing Executive & Content Creator with proven experience in SEO, SEM, and Social
Media Marketing. Skilled in developing data-driven strategies, managing CRM systems, and creating engaging
content that drives growth. Experienced in B2B and B2C campaigns, lead generation, and website development.
Adept at integrating automation and modern tools to streamline workflows, boost engagement, and improve ROI.
WORK EXPERIENCE
Universal Telecom FZCO – Dubai, United Arab Emirates
City: Dubai | Country: United Arab Emirates | Website: universaltelecomfzco.com
Digital Marketing Executive
[ 23/12/2024 – Current ]
• Develop and execute data-driven digital marketing strategies across Google Ads, Meta Business Suite, and SEO
to boost brand visibility and optimize campaign ROI.
• Manage social media platforms by creating engaging content, scheduling posts, monitoring performance, and
fostering audience interaction to drive customer engagement.
• Conduct in-depth market research and performance analysis using Google Analytics, delivering actionable
insights to improve marketing outcomes and achieve KPIs.
• Design and implement email marketing campaigns, promotional strategies, and customer retention programs
to enhance loyalty and maximize conversions.
• Collaborate with cross-functional teams to align marketing efforts with business objectives while managing
budgets to ensure cost-effective campaigns.
• Prepare detailed reports on campaign performance and industry trends, presenting insights and
recommendations to senior management for continuous improvement.
The Opulence Events LLC – Dubai, United Arab Emirates
City: Dubai | Country: United Arab Emirates | Website: https://opulenceeventsdubai.com/
Creative Executive
[ 06/2022 – 08/2024 ]
• Digital Marketing & SEO: Executed effective digital marketing campaigns through platforms such as Google
Ads, Meta Business Suite, WhatsApp Marketing, and LinkedIn Advertising. Set up and implemented SEO for
new domains using Google Analytics, Google Search Console, and Bing Webmaster.
• Creative Development & Graphic Design: Directed all creative operations and developed print materials. As
the main editor of JBA Insider and Fashionista Arabia magazines, applied creative expertise to present
marketing concepts and led the design and production. Proficiently utilized Adobe Suite for graphic designing,
including logos, flyers, magazine ads, posters, banners, billboards, infographics, brochures, signage, trade
show displays, email marketing templates, and PowerPoint presentations.
• Marketing & Sales: Integrated marketing, sales, and administrative activities using Zoho, WordPress, and
other software. Implemented strategies to promote the brand across various platforms.
• Social Media Management: Effectively managed social media, and created newsletters for email marketing
campaigns.
• Editing: Demonstrated videography and photography skills, including photo editing, color grading, and
retouching using Adobe Photoshop, Adobe Lightroom, DaVinci Resolve, and Adobe Premiere Pro.
• Event Management & Coordination: Developed and executed event proposals for a variety of events,
including exhibitions, brand launches, and fashion shows. Ensured smooth operations, provided on-site
support, and managed multiple projects simultaneously with precision. Gained strong experience working
with the Dubai World Trade Centre, coordinating with contractors and exhibitors.
Resources Development Consultants (Pvt) Ltd – Gampaha, Sri Lanka
City: Gampaha | Country: Sri Lanka | Website: https://www.rdc-lk.com/
Accounts Assistant
[ 03/2021 – 11/2021 ]
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Communicated with suppliers to reconcile invoice payments.
Monitored the status of accounts receivable and payable to facilitate prompt processing.
Maintained clean and organized files by keeping accounts payable records up-to-date.
Engage with handling stationeries & safety equipment
Improve the staff database & develop the staff leave register.
Manage Petty cash and Welfare fund.
Investigated daily variances and corrected errors to resolve discrepancies.
Maintained accurate and complete documentation to facilitate accounting and filing functions.
Mayfair Properties (Pvt) Ltd – Colombo, Sri Lanka
City: Colombo | Country: Sri Lanka | Website: https://www.facebook.com/profile.php?id=-
Management Trainee
[ 09/2020 – 03/2021 ]
• Actively conducted research, visited, and developed potential land properties to maximize their value and
appeal for sales.
• Managed contracts and negotiations for property development, ensuring that all aspects of sales processes
were efficiently handled to meet and exceed customer expectations.
• Promoted properties through a variety of media channels, including social media, print, and online platforms,
driving awareness and generating leads for successful sales.
• Handled the administrative responsibilities related to property transactions, including client registration,
documentation, and processing of sales paperwork.
• Built and maintained relationships with clients, providing personalized service to cultivate long-term business
associations.
• Conducted market research to stay updated on industry trends, competitor activities, and emerging
opportunities in property development.
Talawakelle Tea Estates PLC – Colombo, Sri Lanka
City: Colombo | Country: Sri Lanka | Website: https://www.talawakelleteas.com/
Sustainability Intern
[ 03/2020 – 09/2020 ]
• Assisted in drafting the annual sustainability report for 2019/20, providing comprehensive insights into the
company's sustainability initiatives.
• Developed an ISO 14001-compliant EMS implementation tool, streamlining environmental management
processes and ensuring regulatory compliance.
• Prepared the company's National Green Reporting for 2019/20, effectively communicating the company's
sustainability achievements to stakeholders.
• Designed engaging promotional materials to raise awareness about the company's sustainability initiatives,
enhancing brand image and stakeholder engagement.
• Conducted a comprehensive carbon footprint analysis for the 2019/20 financial year, providing valuable data
for sustainability strategy development.
• Organized sustainability-focused events for undergraduates, fostering environmental consciousness and
promoting sustainability education.
• Collaborated with Science Base Target to develop sustainability project goals, objectives, and strategies,
driving the successful execution of sustainability projects.
LANGUAGE SKILLS
Mother tongue(s): Sinhala
Other language(s):
English
LISTENING C1 READING C1 WRITING C1
SPOKEN PRODUCTION C1 SPOKEN INTERACTION C1
Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user
EDUCATION AND TRAINING
BSc. Honors in Eco Business Management
Sabaragamuwa University of Sri Lanka [ 28/01/2016 – 17/11/2020 ]
City: Ratnapura | Country: Sri Lanka | Website: https://sab.ac.lk/mgmt/home
Fundamentals of Digital Marketing
Google
Soft Skill Workshops
John Keells Foundation [ 19/10/2018 – 19/10/2018 ]
City: Ratnapura | Country: Sri Lanka | Website: https://www.johnkeellsfoundation.com/
National Cadet Crops Annual Assessment Camp
National Cadet Crops (NCC) Sri Lanka [ 14/07/2013 – 21/07/2013 ]
Country: Sri Lanka
SKILLS
Digital Marketing
n8n / Social Media including Facebook , WhatsApp and Twitter / Google Tools (Google Trends - Google Analytics Google Drive - Google Alert - Google Adwords); / Email Markeyting:Mailchimp / WordPress and Wix
Graphic Design/ Video Editing
Adobe Creative Cloud (Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, Adobe Illustrator) / Proficiency in
Canva application / Softwares for professional video editing (Davinci resolve, Capcut, Filmora).
Sales and Marketing
Microsoft Office package: Microsoft Word, Excel, PowerPoint, Access / knowledge of presentation platforms
(PowerPoint, Prezi, Canva) / CRM Software (HubSpot, Zoho, Airtable, Dynamics CRM, Salesforce)
Other
Team-work oriented / Project Management Tools (Notion, Trello) / Research and analytical skills / Organizational and
planning skills
