Manoj Kumar

Manoj Kumar Address: House No-F: 21, Room No-23, Opposite to Kaali Mandir, Lado Sarai, New Delhi-110030. Tel: - Email:- Résumé “Unless your campaign has a big idea, it will pass like a ship in the night”, David Ogilvy OBJECTIVE To pursue a career as a Media manager; actively monitoring and acquisitions and developing new platform in field of intelligent marketing, media and brand management. CORE STRENGTH Leadership, Multi-tasking, Analytical, Creativity and Public Affairs. EXPERTISE AND SKILLS Media management, media planning and buying, media strategy, managing relations with effective media channels partner, brand management, business development, marketing & sales functions TOTAL WORK EXPERIENCE 11.10 years (August’ 2005 –30th Sept’ 2017) Dec’2016- Sept’2017: Deputy Manager-Sales & Marketing, KAHM, Varanasi. Core functional area: Responsible for project management, media management activities and business Development, marketing & sales activities. Responsibility: Implementing, media plan, marketing & sales plan and developing a strong relationship with media agency or event agency. PR management through various media channels. Prepare sales reports by analyzing and summarizing information. Responsible for appropriate and timely delivery of services and product. Manage external agencies for desiging, printing and distribution of all collaterals development for external and internal branding media activites. Analyzing competitors and consumers markets for making further media and marketing strategiesfor exploring new markets. Responsible for Varanasi Project. Nov’2014- Dec’2016: Marketing Manager-Annapurna Agronics Machinery Pvt. Ltd. Feb’2013- Nov’2014: Assit. Marketing Manager- Annapurna Agronics MachineryPvt. Ltd., Delhi Core functional area: Responsible for sales & marketing activites and media management activities for lead generation from potential market and customers to achieve a organization’ specific goal. Responsibility: Prepare sales reports by analyzing and summarizing information. Responsible for appropriates and timely delivery of services and product. Responsible for customer record through visits and calls and identify each potential customers need. Analyzing competitors and consumers markets for making further strategies. Developing a strong relationships within the media and implementing media plan with strategies in support of organizational and relevant campaign managers to achieve specific aims and objectives. PR management through various media channels, i.e. Emails, Newsletters, Articles and proactively seek media opportunities that support the organization’s and campaign objectives. Handling communication channels for overseas business or overseas potential customers. Manage and supervise the day-to-day activities/work of the media team members for campaign launch and media sites. Manage all MIS and marketing activities across BTL related to business development activities. Manage external agencies for desiging, printing and distribution of all collaterals development for external and internal branding media activites. Audit and preparing all internal and external communication including posters/ proposal/ presentations/ event management etc for branding perspective. Planningdealers meeting for CRM activities for converting into lead generation. June’2012- Jan’2013: Freelance consultant- Media, Marketing & Business Development. Delhi Core functional area: Media strategy, media solution and analysis, media related marketing strategy for Business development. Clients: MARCOM MEDIA: Media domain. Age Venture India, a Delhi based NGO: Media function. Privatereal estate firm: Data analysis and business strategy. June’2011-May’2012: Group Head- Percept Allied Media Pvt. Ltd., New Delhi. Core functional area: Media team management, competitive market analysis and strategic media planning communication with clients and their media partners. Clients and their brands: CANON-Printers & Cameras. TOSHIBA- Laptop, Refrigerator, Washing Machine, TV (LCD) and AC. SONALIKA-Tractor. DAIKIN-AC. Media channels utilized: TV, Print, Radio, Internet, Cinema and Bill board (OOH). Responsibilities: Developing and implementing media plan, strategies and campaigns with the creative agency team within budgetary limit in support of organizational campaign managers to achieve specific aims and objectives. PR management through various media channels,i.e. Emails, Newsletters, Articles, Manage the day-to-day activities of the media team and supervise the work of the working in the team members. In consultation with relevant campaign managers, oversee the development and running of campaign launch and media sites. Competitive media analysis and media interaction in vested interest of clients. Coordinate the development, production and distribution of audio-visual materials (TV & Radio), web-based advertisements and other broadcast media materials. Create and maintain media database/contact lists and networks with media personnel which are useful for developing and managing relationships with key media partners including outlets and PR agencies Evaluate and report on the reach and impact of media activities through regular media monitoring and contribute copy to campaign evaluations. Media budgeting in collaboration with the account team and acting as liaisons between media, supliers and clients. Feb’2008-May’2011: Senior Media Planner- Dentsu Marcom Pvt. Ltd., New Delhi. Core functional area: Strategic media planning, Competitive media/market analysis and communication with clients and media partners. Clients and their brands: CANON- Printer & Camera. TOSHIBA- Laptop, Refrigerator, Washing Machine and TV (LCD). UNICHARM- Mamy Poko Diapers. MATRIX CELLULAR- Communication. JAYPEE–Real estate. Media channels utilized: TV, Print, Radio, Internet, Billboard (OOH), Insert and eDM. Responsibilities: Developing and implementing media plan, strategies and campaigns with the creative agency team within budgetary limit in support of organizational campaign managers to achieve specific aims and objectives. Create and maintain media database/contact lists and networks with media personnel which is useful for developing and managing relationships with key media partners including outlets and PR agencies Collaboration with creative, finance and media buyers for media activity. PR Management through various media channels, i.e. Articles &Social media. Media budgeting in collaboration with the account team and acting as liaisons between media, supliers and clients. Evaluate and report on the reach and impact of media activities through regular media monitoring and contribute copy to campaign evaluations. Research and author articles for our client and other social media sites, newsletters and other media outlets. Nov’2006-Jan’2008: Business executive, Group-M, Maxus Pvt. Ltd. Gurgaon Core functional area: Competitive media and market analysis, communication with client and media partners. Clients and their brands: DABUR SHAMPOO - Dabur Popular Shampoo, Dabur Vatika Root Sstrengthening Shampoo and Dabur Black Shampoo. DABUR HOME CARE - Sanifresh, Sanifresh Thick, Odonil, Odonil Lavender, Odomos and Odomos Mosquito cream. Media channels utilized: TV, Print & Radio. Responsibilities: Developing and implementing media plan, media strategies and campaigns, within budgetary limit. Enriching database and networks with media personnel for media strategies. Competitive market analysis of clients and their direct and indirect competitors with target audience identification and characterization. Evaluate and report on the reach and impact of media activities through regular media monitoring and contribute copy to campaign evaluations. Sept’2006-Nov’2006: Junior Media planner, Triton Communication Pvt. Ltd., New Delhi Nov’2005-Aug’2006: Management Trainee, Triton Communication Pvt. Ltd., New Delhi Core functional area: Competitive media and market analysis, presenting campaign concept for media planning team. Clients and their brands: LEH BERRY. DELHI COMMISON FOR WOMEN. SWAROVSKI. HAMDARD (Roohafza & Sauline). Media channels utilized: Print & Radio. Responsibilities: Identifying and characterizing target audience for our clients. Developing and implementing media plan, media strategies and campaigns, media selection for campaigns within budgetary limit. Competitive market analysis of clients’si.e. direct and indirect competitors. Post evaluation of executed plan and its discussion with respective clients and media partners. Media Software Packages: 1) Media Xpress 2) MAP 3) IRS 4) AdEx 5) Media ware 6) VG 7) TG 8) RAM (Radio Software) 9) Xpert Marketing Software 1) SPSS Professional Degrees: PGD in AD&PR: Post Graduate Diploma in Advertising and Public Relation Indian Institute of Mass Communication (IIMC), New Delhi -). Diploma: Diploma in Computer & Office Management, Career Computer Center (CCC), Patna -). Basic Educations: Graduation: A.N.Sinha Institute (History Hons.), Patna, Bihar HSC: Kendriaya Vidayalaya, Barauni, Bihar SSC: Kendriaya Vidayalaya, Barauni, Bihar Workshops: Certified Workshop on Media Operations and Transactions, FMCC, New Delhi (20-21 January 2006). Media Planning workshopand Training at Eagleton, Group M, Bangalore (23-27 July-2007). SAP workshop organized, KOENIG, New Delhi (6 Dec’2014)