Manisha Verma
LinkedIn | Email:- Ph:-
Summary
Digital marketing consultant with 9+ years of experience in managing multi-channel marketing campaigns. Expertise in
crafting targeted messaging, optimizing budgets, and driving results through organic content, paid ads, email, SEO and
SEM. Proficient in using CRM systems, and AI tools. Skilled in managing project workflows, leading collaborations across
cross-functional teams, aligning marketing efforts with business objectives (B2B/B2C) for maximum engagement and
brand growth.
Skills
Digital Marketing Strategy| Lead Generation| Social Media Marketing| Email Marketing| SEO/SEM Optimization| B2B and
B2C Marketing| Marketing Campaign Management| Product Strategy| Budget Management & Forecasting| Performance
Metrics & ROI Analysis| Stakeholder Management| Go-To Marketing Strategy| CRM Management| PR & Media
Communications| Content Ideation & Development| Video Editing| Event Management| Brand Messaging and Positioning|
Website Management| Project Management & Execution| HTML| CSS
Tools
Google Analytics GA4| Tag Manager| Meta Business Suite| ChatGPT| TikTok Ads Manager| Linkedin Campaign Manager|
Pinterest Ads| Microsoft Office| Canva| Active Campaign| Marketo| Flodesk| Wordpress| Squarespace| Hubspot| Zoho|
SEMRush| Ahrefs| Screaming Frog| Notion| Asana| Salesforce CRM| Trello| Slack| Tableau| Splice| Cap Cut
Work Experience
Digital Marketing Consultant | Magellan Strategies
Colorado | Remote | December 2023 - June 2024
● Led branding and SEM initiatives, revamping marketing materials and campaigns to align with the value
proposition, boosting brand recognition by 15% and engagement by 10%.
● Conducted market research to analyze audience behavior and competition, optimizing digital marketing efforts
(SEO/SEM, email campaigns, and paid ads) to boost brand awareness and increase website traffic by 15% in
the first quarter.
● Managed MQLs via Zoho CRM, boosting lead-to-sales conversion by 25% and streamlining the sales funnel for
faster pipeline efficiency.
● Leveraged advanced AI tools, including ChatGPT, to conceptualize and generate content ideas for blogs, case
studies, website copy, and advertising materials, ensuring alignment with brand voice and strategic objectives.
● Monitored digital campaigns with Google Analytics, Zoho, Linkedin Campaign Manager and Tableau,
providing actionable insights through data visualization for better decision-making.
● Redefined brand identity with leadership and cross-functional teams, ensuring consistent messaging across
content, leading to successful campaign launches and positive customer feedback.
● Assisted with webinars, online conferences and industry events.
Growth Marketing Manager (B2B/B2C, Remote, Contract)
November 2022 – December 2023
Salt for the Earth LLC, Colorado
● Managed and executed integrated digital marketing initiatives, combining SEO/SEM, CRM, email, landing pages,
and social media content and strategies.
● Optimized $50K-$120K campaign budgets through A/B testing and multi-channel strategies, achieving a 5% to
11% conversion rate in the first quarter.
● Directed cross-functional teams to design and launch landing pages, driving daily website traffic to 5,000+ visits
1
within the first quarter.
● Revamped promotional materials, including event flyers and press kits, boosting concert ticket sales by 30% and
enhancing fan engagement. Strengthened the artist’s brand across social media and live events, creating deeper
connections and memorable concert experiences.
● Optimized lead conversion with Active Campaign by leveraging workflows, lead scoring, and automated email
nurturing, increasing qualified leads by 20% and reducing the sales cycle by 15%.
● Redesigned the website to target music producers/fans and spearheaded content marketing efforts through blogs
enhancing engagement and credibility.
● Collaborated with PR agencies, music production houses, and creative teams to align deliverables with business
objectives. Identified new multi-channel marketing opportunities to enhance customer engagement and
satisfaction.
● Managed tasks in Notion, analyzed campaigns with data tools, and tracked performance via Google Analytics,
TikTok Ad Manager, Meta Business Center, and WordPress.
Digital Marketing Manager (B2C, Onsite/Remote, Contract)
November 2017 – October 2023
Joan Gilbert Bride, SF, CA
● Managed and executed digital marketing projects that contributed to a 25% annual revenue growth, with
a focus on SEO, social media videos/posts, and paid advertising.
● Collaborated with the CEO and cross-functional styling teams to refine brand messaging, resulting in a
10% increase in weekly website traffic and an 8% boost in-store foot traffic.
● Oversaw timelines, ensuring the successful delivery of monthly content plans and ad campaigns within
a budget of $65K-$100K.
● Directed influencer partnerships and optimized communication channels with event managers and
vendors, enhancing brand visibility.
● Analyzed and reported on campaign performance metrics using insights from Google Analytics, Meta
Business Centre, Pinterest Ads, to optimize strategies and drive continuous improvement.
Digital Project Coordinator (B2B, Onsite, Contract)
September 2016 – October 2017
Nirmata, San Jose, CA
● Managed social media, paid ads, and SEO, increasing Twitter and LinkedIn followers by 7% through regular
postings and creating educational content.
● Assisted in educational YouTube videos on CaaS for DevOps professionals, engineers, and developers,
resulting in a 10% growth in audience and subscriptions.
● Coordinated and executed marketing projects that resulted in a 12% increase in leads and 5000+ website
visits per quarter.
● Used Google Suite, Asana and Trello for project tracking and task management.
● Optimized MQL management and lead conversion via HubSpot CRM.
● Led cross-functional collaboration, aligning marketing with business goals.
● Managed tech events, web conferences, and community outreach.
Early Work Experience
● Sweet Escape, Fremont, CA (Self Employed) - Digital Marketer
● Meltwater News Group, Fremont, CA (Contract) - Digital Content Writer
May 2013 — June 2016
June 2011 - Mar 2012
Education
● Salesforce Associate Certification, Online, In Progress (2025)
● Certification in Digital Marketing, University of California Berkeley Extension, San Francisco (2017)
● MBA in Marketing & IT, ICFAI Business School, Hyderabad, India. (2007)
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