Manilyn Z. Tobeo

MANILYN Z. TOBEO Current Address: 2277 Cervera Street, Brgy. La Paz, Makati City mobile no.:- email address:-,-Skype: manilyn.tobeo Career Objective: A middle management position in a global media agency or regional company Summary of Qualifications:         Regional experience in media planning and buying in four SEA markets: Philippines, Cambodia, Myanmar, and Laos Handled brands from different categories – i.e. telecommunication, pharmaceutical, automotive, banking & finance services, real estate, and household FMCG & durables Capable of leading and managing a team of planners/buyers Able to identify and lead new business opportunities for the Agency Skilled in developing strategic media recommendations, media buying and vendor negotiations, and implementation of various offline and online media Proficient in implementing and managing campaigns on Facebook and Google Adwords Adept in doing competitive reports using available data and provide analysis on its implications on the brands Deal proactively with brand managers/clients and media vendors Work Experiences: Media Director January 2016 to January 2018 Senior Media Manager February 2013 to December 2015 Phibious (Cambodia) Ltd. Major Achievements:  Led the Agency in winning Media Agency of the Year (Bronze) for Cambodia, Myanmar, and Laos category in Campaign Asia’s Agency of the Year 2017  Won pitches of regional brands such as, Grab Taxi, FV Hospital, Angkormilk, Bayer  Retained 3 major clients in 5-year tenure: Cellcard, Forte Insurance, and SC Johnson  Drive the media team to be digitally-equipped individuals  Part of the Agency’s regional business development team for other Indochina markets – Myanmar and Laos Account Director for Ooredoo Myanmar October to December 2017  Management of the daily creative requirements of the brand (both offline and online)  Lead in the development of digital engagement ideas on Facebook for brand’s key campaigns  Manage a team of 9 people (account mangers/executives, copywriters, and designers) Cellcard (Leading local telecom company in Cambodia):  Strategic planning lead  Manage a team of 5 people (planner, buyer, implementor/assistant); oversee all offline and online media activities of the brand across several target segments  Trains and supervises media planner and buyer in creating benchmarks about spending levels and placements tactics      Oversee all media vendors negotiations and contracts/agreements, ensure that media budgets are tracked, monthly billings are properly processed, and reports are submitted to client (post-buy, daily monitoring) Manage client’s annual budget as well as the investment per campaign Check weekly report on digital media buying done by the digital planner and provides analysis Do monthly industry and category competitive report/analysis, monitor the media marketplace, and identify opportunities for the brand Do yearly media review and recommendations of all the campaigns and media properties of the brand SC Johnson  Strategic planning lead for three categories: Pest Control, Aircare, and Homecare  Oversee media buying and postbuy per campaign per category  Ensure timely submission of monthly reports and/or competitive tracking to Client Exchange Square Mall (Hongkong Land) and Forte Insurance  Oversee online and offline media-related activities of the brand Other social media clients include: Barrley Black Stout Beer, Cambodia Beer, and Bayer Media Buyer Zenithoptimedia Philippines August 2012 – February 2013 Globe Telecom  Handled media buying for brand’s postpaid plan and mobile data services  Aided media planner/s in recommending the right touchpoints for the various campaigns  Tracked and reconciled monthly spending of postpaid group Media Planner/Buyer Adformatix, Inc. February 2010 – July 2012 Media planning and buying for the following brands:     Mundipharma consumer healthcare brands - Betadine Wound Antiseptic and Betadine Feminine Wash) Pfizer consumer healthcare - Multivitamins category (Centrum, Centrum Silver, and Clusivol Power C) Hyundai – launched corporate campaign and Hyundai Accent Others (Philips, Toshiba, EVA Airways) Educational Background: College: BA Organizational Communication University of the Philippines-Manila- Personal Information: Nickname: Mani Gender: Female Age: 30 years old Civil Status: Single Citizenship: Filipino