Mangesh Mahindrakar

MANGESH MAHINDRAKAR Email:-Contact: - Current Present Address: Vakil Magnolia, Chandapura, Bangalore, 562107 Career Objective: To secure a responsible and challenging position at a reputable organization that allows me the opportunity to grow professionally and in a challenging environment, while making a significant contribution to the success of the company. To be involved in the industry and to be part of the growing organization. ● Disciplined & Problem-solver. ● Focused & Imaginative thinking. ● Team Player & Fast learner. ● Strong written and verbal communication skills. ● Organizational skills. ● Out-of-the-box thinker and Go-getter attitude. ● Entrepreneurial skills. ● Interpersonal skills. ● Hard-working and self-motivated. Experience: Coalition Technologies Inc.: PPC Analyst - Trainee Time Period: (Dec 2021 - Mar 2022) 1. Managing SEM campaigns, conducting keyword research and writing copy for ads 2. Structuring campaigns and ad groups and determining the best settings 3. Working with large data sets in Excel, Google Adwords dashboard, uploading data/content for ads using the Google Ads Editor tool 4. Creating, analyzing, and optimizing Google Ads, Facebook & Amazon Sponsored campaigns for clients across various international clients. 5. Optimizing campaigns to bring highly targeted traffic to clients’ online stores while also ensuring a very strong ROI for every client’s marketing budget 6. Regularly monitoring & consulting with PPC Manager, Team Lead, Ad copy, Graphic/Creatives teams and other stakeholders to ensure Ads strategies are in line with the client’s brand, budget, and overall marketing goals 7. Bi-weekly, Monthly, Structuring, Creating, Monitoring and Optimizing the success of campaigns for growth, coming up with campaign strategies, Doing deep keyword research. 8. Analyzing data and recommending changes by using various reporting tools (Google Analytics) 9. Using tools like SpyFu, SEMrush and Moat.com for spying competitor PPC efforts, doing ad copy, keyword and PPC research and analysis. 10. Analyzing campaign metrics/data and providing modifications/interpretation and suggestions for improving performance biweekly, MOM and YOY. 11. Conducting AB testing across ads and landing pages 12. Reviewing traffic in Google Analytics 13. Staying current with industry trends, Google Ads updates, Bing Ads updates, new technologies, trends, and best practices 14. Managing multiple projects simultaneously and managing deadlines effectively El Capital Management Inc.: Ecommerce Account Manager VA (Remote) Time Period: (Aug 2020 - Nov 2021) 1. Creating, managing, and optimizing product listings. 2. Creating keyword-rich A+ content, titles, bullet points, descriptions and search term optimization. 3. Inventory management: maintain and update inventory availability. 4. Creating shipping plans on seller central and sending pallets from warehouse. 5. Deep product, market and keyword research analysis. 6. Experience in data analysis and reporting. 7. Planing, developing, and implementing strategies to increase sales, visibility, brand recognition, and drive sales across Amazon Sponsored Ads. 8. Analyze KPIs and measure performance data and continuously optimize campaigns. 9. Competitor analysis, Planning and Executing Amazon PPC Campaigns to generate new keywords, negative keyword strategies, ad copy, and campaign revisions. 10. Intensive Keyword Research & Selection, Indexing (tools via Brand Analytics, Helium 10, Seller.Tools & Merchantwords) 11. Manage budget & Adjusting bids and optimizing through seller central and vendor central. 12. Analyze trends and Optimize data reports to improve ACOS, ROI & TACOS. 13. Creating Amazon Posts, Amazon Coupons and Prime Discounts. 14. Documenting reports, tracking daily & weekly tasks & performing other duties as suggested by team members and manager. Certifications: ● AMS (Amazon Marketing Services) Certificate: Sponsored Ads - 95% Type of Certificate Google Ads Search Certification Google Ads Display Certification Google Ads Video Certification Google Ads Shopping Certification Google Ads Apps Certification Completed on January 18, 2022 January 31, 2022 February 17, 2022 January 31, 2022 February 17, 2022 Completion ID - - - - - Expires January 18, 2023 January 31, 2023 February 17, 2023 January 31, 2023 February 17, 2023 Strengths: Metrics driven, result oriented, coordinates well with team members and to have complete dedication towards work, while being honest. Having technical and analytical skills. Creative and Multitasker. Get-work-done and positive attitude. • Strong attention to detail • Eye for Metrics Analysis. • Amenable to follow the instruction carefully • Proficient in Microsoft Office applications and Google applications. Hobbies & Interests: Drawing, Football, Traveling, Reading, Meditation Education Qualification: Qualification School/College B.Tech in Civil Engg- Alliance College of Engineering and Design, Bangalore, KA 12th St. Joseph mat, hr, sec, school, Hosur, TN 10th St. Joseph mat, hr, sec, school, Board/University Year CGPA 2020 6.75/10 2015 7.2/10 2013 9.4/10 Alliance University STATE BOARD STATE BOARD Hosur, TN I hereby certify that all information written above is true and correct to the best of my knowledge and beliefs.