Manasvi Desai

Manasvi Desai 412 Coombs Avenue| London, Canada |- |-| linkedin.com/in/manasvi-desai EDUCATION Western University Bachelor’s in Management and Organizational Studies – Western Scholarship of Excellence Honours Specialization in Marketing Minor in Psychology London, Canada Expected 2021 WORK EXPERIENCE France Canada Chamber of Commerce - Ontario Toronto, Canada Intern Analyst | Analytics & Branding May 2020 – August 2020 Performed user behaviour analysis of website data and created a presentation focused on increasing web engagement and customer retention, which was presented to the Managing Director of FCCCO Analyzed social media data to provide observations on key trends and patterns, and derived recommendations for future improvements based on customer input Created content marketing strategy by analyzing competitor publications and newsletters, which provided insights into leveraging industry trends to increase brand visibility Created email marketing campaigns using channels such as MailChimp to promote events, leading to an increased brand awareness France Canada Chamber of Commerce - Ontario Toronto, Canada Marketing and Communications Intern | Business Development June 2019 – August 2019 Developed marketing communication strategy utilizing promotional content and graphical design, improving exposure in local, international markets, and partner networks Increased user engagement across social media accounts by curating marketing content, resulting in a growing brand presence and brand recognition Prepared promotional materials, including newsletters and e-invites and responded to queries about events and conferences Maxima FRP Mumbai, India Digital Marketing Intern June 2018 - August 2018 Executed comprehensive product marketing strategies, including social media and lead generation, by analyzing customer data Worked with the development team to maintain and guide web page design and enhance user interface experience Created concept and content for a series of marketing campaigns including graphical design, email, and social media analysis, resulting in a 13% increase in user engagement Western University Residence Council London, Canada Events Executive December 2017 - January 2018 Planned first-year orientation activities and delegated daily operations to ensure a timely execution of events Led weekly meetings focusing on creative branding and marketing initiatives, resulting in an increased attendance by 10% LEADERSHIP AND VOLUNTEERING EXPERIENCE Western University London, Canada Western Peer Leader September 2019 – April 2020 Conveyed information about services and resources regarding settlement issues such as banking, transportation, and housing, to students at the Western International and Exchange Student Centre Assisted with registration and ticket sales for programs and distributed welcome packages Cross-Cultural Learner Centre London, Canada Volunteer Organizer November 2017 Planned a variety of social and entertainment events for the middle eastern refugee community in London, Canada Headed the team in planning logistics of the events to ensure a smooth integration into the London community OTHER INFORMATION Digital Marketing: Canva, Mailchimp, Eventbrite, Google Analytics, and Microsoft Excel Certifications: Advanced Google Analytics and Google Analytics Individual Qualification Languages: English (native), Hindi (fluent), and Gujarati (fluent)