Mamta Bhardwaj

Mamta Rani VPO: Hassanpur, Sangrur, Punjab, India Email:- Cell:- Professional Summary Google Adwords Certified & Bing Ads Accredited Professional who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns. Over 4years experience in pay per click advertising, Search & Display Ads, product promotion and lead generation plans. Areas of Expertise Digital Marketing Google Analytics Cost-per-sale optimization Brand Development SEM & SMM Remarketing Reporting and Analysis Business Development Budget Allocation Product Marketing A/B Split Testing Lead Generation Work History 1.) PPC Manager(Freelancer)Oct 2016 – Nov 2018 Aether Software Solution -Mohali, Punjab, India Spearheaded full spectrum of PPC advertising for one of India’s leading websites(skingene.com, vardhmanamrante.com, cocnex.com); in charge of managing accounts on Google AdWords and Facebook Ad Manager, managing monthly marketing budget of INR 100,000 Perform keyword research, competitor analysis, bid adjustment, and ad copy optimization according to overall marketing objectives to reach set targets. Optimize landing pages to achieve 100% ad scent and 10/10 quality score of ads, reducing CPC and improving click and conversion rates. Liaised closely with Graphic Design team in producing banners and images for Facebook, following advertising guidelines and best practices.  Identify and report on key performance indicators, and opportunities for improvement on a regular basis. Managed Google Adwords PPC campaign (successfully lowered budget by 30%). 2.) Sr. PPC Executive(Freelancer) Nov 2014 – Oct 2016 Tickport Web Solutions.– New Zealand Managed the day-to-day SEM activities across multiple search engines (Google, Yahoo, Bing, Amazon and Facebook) including the campaign planning, implementation, execution, performance review, on-site and off-site optimization. Implemented Google Analytics with its various features (E-commerce Tracking, Event Tracking, Goal Setup, CustomReporting) to track websites and mobile apps. A/B landing page optimization, A/B ad copy testing, Keywords profiling, optimizing quality score, CPC, CTR and managing bids and budget etc. Utilized re-marketing strategies (Dynamic, RLSA, Standard) to increase site conversion rates by 300% ·  Generated periodic marketing report using Google Adwords and Google Analytics metrics.  3.) PPC ExecutiveOct 2012– June 2014 Infin Software Tech. Pvt. Ltd. – It Park, Chandigarh, India Responsible for planning, optimizing, implementing and analyzing paid search engine marketing activities on both search & display networks. Created, managed, restructured and optimized lead generation and e-commerce campaigns on Google Adwords, Bing and Facebook marketing. Evaluated websites, landing pages, created, monitored, optimized bids and determined which biding option was best suited for each campaign. Defined and created data feed list and specifications for Google Products. Interacted with the clients and developed umpteen marketing strategy plans.   Review new technologies & keep the company at the forefront of developments in marketing.     Education Master of Computer Applications - Shah Satnam Ji Inst. of Mgt.& Technology- Sirsa, Hry, India. Bachelor of Computer Application (BCA) Shah Satnamji Girls College - Sirsa, Hry, India. Secondary Education :CBSE (India) Certification Google Adwords (Search, Advance, Shopping)& Google Analytics Certified Bing Ads Accredited Professional