malini joshi

 Social Media & Digital Marketing Pioneer with hands on experience of social media tools and technologies, and a track record of creating and implementing successful social media campaigns. Work closely with clients to develop and execute a proactive, social content calendar, managing all phases digital marketing initiatives from concept through delivery and optimization. Focus on managing online communities understanding how to identify target users who might be interested in a particular product or service, and detail ways for businesses to reach those users. After identifying which users, a business should be targeting, look at the kinds of communication channels they use. Whether they're part of a social networking site, blog, or forum, social media strategists understand the key ways to engage users. Other Key Strengths Include Digital Marketing Platforms Expertise Creating,Mananging & Online Presence & Brands of Senior Professionals Work with clients to set up their Social Media Platforms Teaching & Training in the basics of Social Media Marketing Content Writing Data Management Hands on experience in administering content production Sound knowledge of social media activities Profound knowledge of various web analytic tools Ability to interpret business operations efficiently Ability to coordinate with the virtual global team for activities Expert in Marketing Newsletter Platforms Digital Brochures Creation Digital Marketing Platforms-Adwords,Youtube,Facebook,Instagram,Twitter,Whatsapp,SMS List of Tools Social media channels: Facebook, Twitter, Instagram, Pinterest, Snapchat, , YouTube, Vimeo, LinkedIn, Mail Chimp, WhatsApp Platforms, tools and analytics: Google AdWords ,Google Analytics Strategy Path For Clients 1.1. Develop, implement and manage social media strategies 1.2. Define the most important social media KPIs 1.3. Build an online community 1.4. Run a competitive analysis 1.5. Monitor brand mentions 1.6. Measure the success of every social media campaign 1.7. Manage and oversee the social media content 1.8. Make Client an early adopter of social media and technology 1.9. Work in a multidisciplinary team with copywriters and designers and collaborate with marketing, sales and product development teams 1.10. Track and analyze SEO in order to provide effective solutions for content optimization 1.11. Network with industry professionals and influencers 1.12. Hire and train others in the team 1.13. Provide constructive feedback Professional Experience Les Elfes India Les Elfes is a Swiss organization with over 30 years of work with children. With a client base spanning the continents, we offer opportunities to young adults between the ages of 7-18 years, to discover and learn beyond formal education in an international environment. Head Social Media Marketing Manager (2013-Current) Lead team in overseeing social media growth, engagement and lead-generation; word-of-mouth marketing; and online reputation management . Develop, managed and executed digital media and marketing strategies within project timelines. Coordinate implementation of social media SEO tactics aligned with keyword and SEO strategies. Design, create and manage promotions, advertisements and campaigns creating calls-to-action that drive target reach. Develop procedures for managing data Developp & Engage Community of Followers Overseeing the creation of Website along with latest SEO tactics Increase Inbound Traffic for Website Developed Content for Clients’ Website Apply Analytics Tools to Boost Websites’ Reach Responsibilities Create & maintain new marketing campaigns on different sites, monitor progress using web analytic tools, answer social media inquiries, using the company's voice and guidelines. Create & manage content for the media marketing activities Continuously generate content ,new ideas & campaigns & measure effectiveness. Work with others to coordinate their campaigns with other initiatives Monitor latest trends online, ensure that they are keeping up with public shifts in media attention. Tools & platforms include Newsletters, Blogs, Instagram, Facebook, Twitter, LinkedIn, YouTube, Google AdWords, Analytics, Brochures, Mail Chimp, Mailerlite,Vertical Response Quasar Enviro Social Media Marketing Manager -) Set Up The Entire Social Media Platform From Scratch Responsibilities •Create & maintain new marketing campaigns on different sites, monitor progress using web analytic tools, answer social media inquiries, using the company's voice and guidelines. •Create & manage content for the media marketing activities •Continuously generate content ,new ideas & campaigns & measure effectiveness. •Work with others to coordinate their campaigns with other initiatives •Monitor latest trends online, ensure that they are keeping up with public shifts in media attention. •Tools & platforms include Newsletters, Blogs, Instagram, Facebook, Twitter, LinkedIn, YouTube, Google AdWords, Analytics, Brochures Emaren Consultancy Software Product Company Recruitment Specialist-  Team Emaren" was dedicated towards providing the bridge between organizations and professionals by offering assistance in finding key hires, succession planning, industry and market mapping and advising individuals on personal career moves. Team Emaren has done extensive work for organizations such as SAP, Oracle, HP, EMC, IBM, Symantec, Microsoft , Salesforce.com, Clicksoft. HR Solutions- An HR firm providing end to end solutions for hiring process in the FMCG,Hospitality & IT Services Space Teaching Career Vasant Valley School New Delhi 1994-97 Brightlands School Dehra Dun- EDUCATION DEI University Dayalbagh Bachelors of Education Bachelors of Commerce .