Malika Keshu

Malika Keshu-- linkedin.com/in/malika-keshu London, UK Experience Associate Marketing Manager - EMEA/LATAM June 2022 – April 2023 LinkedIn, London, UK • Conceptualized, implemented & measured successful ABM and content creation initiatives through events, digital campaigns, & case studies for enterprise clients. Delivered 25+ campaigns per quarter with attendance ranging from 50-600 • Launched micro-site with sales-enablement assets, tools, and guides. Managed regional events calendar • Managed projects with external agencies & collaborated across teams globally (Marketing Ops, Sales Partners, Insights, Finance) Marketing Executive – Europe, AUS/NZ Nov 2021 – June 2022 Reckitt Benckiser, London, UK • Led the creation of new B2B division’s website launch across Europe, Australia/NZ for brands: Dettol, Napisan, Sagrotan, Lysol (www.reckittpro.co.uk). Led the creation of Reckitt’s B2B hygiene range product catalogue • Managed artwork production and process for the product range and Amazon digital assets across the regions • Led Reckitt's presence and branding as an official partner at the Evo Live Tradeshow. Won award for “Best Newcomer” Art Instructor June 2020 – Sept 2020 Painting with a Twist, Austin, TX • Led and hosted painting classes for people of all ages and levels, in small to large groups while managing studio space • Set up class materials, pre-sketch canvas prep work, social media marketing Jr. Account Executive – Samsung, Kia, Hyundai Mar 2019 – Mar 2020 E.STYLE Live Marketing Communications, Frankfurt, DE • Responsible for full project management lifecycles for: Samsung- Lausanne Youth Olympics, Samsung- IFA Berlin, HyundaiFIFA Women's World Cup Museum Paris • Created proposals & branding elements for projects. Presented work to C-level executives and led proposal design for 2 projects • Managed contracts, negotiated and consulted with key clients and vendors for each project daily • Collated project related data, market research & customer behavior trends to create highly-targeted event campaigns Sales & Marketing Management Assistant Aug 2017 – Dec 2017 The Villa Group Resorts & Spas, Cabo San Lucas, MX • Created new sales & marketing strategies to attract international guests. Presented ideas to executive team • Assisted daily in staff delegation & execution of training programs (approx. 30 employees) • Full management of TripAdvisor platform (reviews, customer feedback & interaction). Led and maintained spa ranking to #1 Spa in Los Cabos 2017 Event Sales & Digital Marketing Intern Aug 2016 – Dec 2016 The Villa Group Resorts & Spas, Cabo San Lucas, MX • CRM platform handling/prospective client database creation • Contributed to 10% increase of quarterly wedding salesthrough email marketing to prospective clients (30+ outbound emails daily) • Responsible for English content creation/marketing & CRM management on social media platforms. Grew audience through social media marketing (approx. 200 new followers) Education University of St. Andrews 2020 – 2021 Marketing, Masters Degree, #1 ranking on The Times & Sunday Times UK university league tables (2022) Dissertation: Brand Identity on Consumer Behavior: Design and Aesthetics in the Digital Age Extra-curriculars: BAME (Black, Asian, Minority Ethnic) student mentor Glion Institute of Higher Education 2015 – 2019 Event & Brand Management (specialization in luxury) / Hospitality, Bachelor of Business Administration Honors, #1 ranking for Employer Reputation in Hospitality Management - QS World Rankings (2018) Dissertation: The Branding Strategies of Luxury Brands in a Globalizing World: from Developed to Developing Countries Extra-curriculars: Charity Committee, Student Marketing Ambassador, Girls soccer team club captain Skills Systems: Veeva, Brandworks, Wrike, SplashThat, Bitrix24 Creativity, Branding, Client Relationships/Negotiation, Analytics/Reporting, Project Management, Copywriting & Design, Interpersonal Communication