Malik Kurdi
8709 Margaret Lane Tinley Park Illinois, Tinley Park, IL
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PROFESSIONAL SUMMARY
Top performing, innovative, highly motivated and outcome driven CEO of Exemplary Marketing committed implementing the
Company’s Social Media Strategy, developing brand awareness, generating inbound traffic, encouraging product adoption, and
coordinating with the internal brand Marketing and PR teams to support their respective goals, ensuring consistency in voice and
cultivating exciting social media channels.
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on the
effectiveness of campaigns in an effort to maximize results; Implement the Social and Digital media strategy for all Brands,
focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, Slide Share.
Monitor trends in social media tools, Web analytics, trends and applications; maintain understanding of the latest digital
opportunities and trends in consumer interaction
Engage in content development with brands, ensuring all brands are abreast of campaign activity and where they can support key
activations in line with the wider social and creative strategy. Always explore opportunities to generate content with brands and
brand assets.
Provide strategic direction and management throughout the lifecycle of the marketing campaigns, including scope, schedule,
budget, human resources, analysis and insight, governance, and ongoing optimization; Implement relevant digital disciplines including creative and technical development, user experience, email marketing, social media marketing, social CRM, SEO, SEM,
mobile marketing, banner advertising and analytics; and evaluate digital marketing trends and evolving technologies to identify
innovative opportunities to enhance the value proposition.
Detailed orientated, focused, self-motivated, visionary leader and change-agent that consistently refines and revitalizes strategies
and procedures, introduces innovation, designs change, facilitates solutions-driven team collaboration and multi-task while
coordinating time sensitive projects.
Possess excellent interpersonal, oral and written communication, research and presentation skills, as well as the ability to build
rapport and develop long-term, ability to work under deadlines and manage multiple projects in a fast-paced environment.
AREAS OF EXPERTISE
• Digital/Social media Marketing
• Interactive Marketing
• Competitive Analysis
• Analytics & Optimization
• Google ad words
• Email Marketing
• Bilingual in Arabic
• Public Relations & Communications
• Content Management
• Marketing Technology
• Social Networks
• Facebook ad campaigns
• Webdesign
• Ios App Development
• Multichannel Marketing
• Marketing Strategy and Planning
• Digital Innovation
• Online Advertising
• Search Engine Optimization
• Twitter, Instagram (organic growth)
• Android App Development
PROFESSIONAL EXPERIENCE
Social Media Marketing Agency, EXEMPLARY MARKETING LLC
June 2016-Current
TINLEY PARK, IL
Developed contingency plans and alternative solutions for all projects.
Managed all social media programs, including Internet forums, blogs, social networking applications and
message boards.
Increased Quality Leads by 591% by launching the Phantom Flight School marketing campaign.
Evaluated return-on-investment and profit-loss projections.
Managed all company customer engagement campaigns.
Implemented and evolved high-impact strategies to target new business opportunities and new markets.
Produced engaging online marketing campaigns.
Developed and implemented communication strategies and information programs.
Designed templates for the content management system to promote SEO and conversion best practices and the
efficient use of HTML tags.
Sara S. Reyes
Private & Confidential
Spearheaded the marketing strategy alongside with team as a team member, team leader and in individual
capacity continuous efforts such as SEO, SMM, SEM to strengthen the digital marketing base.
Analyze existing customers and conducted various market research to understand the need hence regular change
in strategy to optimize the cost and increase effectiveness and efficiency in the current working model.
Using blogs, social media platforms, promotional videos and some of the most modern, incredibly cutting-edge,
online marketing software available to assess the best and most effective ways to find the ideal leads, engage
them, and convert them into paying.
Developed and executed 25 integrated marketing plans each quarter.
Developed 30 marketing strategies and campaigns each quarter.
Increased conversion rates up 100% through various contests and promotions.
Spearheaded the creation of blogs and social media content.
Worked effectively in a heavily cross-functional, fast paced environment.
Wrote and edited company whitepapers, emails, newsletters and web content.
EDUCATION and TRAINING
Associate of Applied Science
Software Development, Moraine Valley Community College, Palos Heights IL
2016
Associated of arts applied sciences Recipient
Associates of software development
(Engagement, Embedding, Impressions, Influencer, Micro-Blogging, Organic Reach, Sales Funnel, Key Words, Marketing
Automation, Growth Hacking, App Development, Vector Images, Htmls, Blogs, Cloud-Computing)
MBA
Business, Governors State University, University Park IL
3.5 GPA
Minor in Public Administration
Honor Roll second semester 2017
Finance
Marketing
Entrepreneurship
Masters Of Business Administration Recipient
Dean's List Honoree second semester 2017
2018
ACTIVITIES AND HONORS
Member, Tinley Park Chamber Of Commerce (2018 - present).
Masters of business administration
Reference available on request
Sara S. Reyes
Private & Confidential
