Malik Abdul Rafi

Malik Abdul Rafi CEO, Creative Consultant - My Word, My Goal A result driven, self-motivated and resourceful Creative Director & Brand Marketer with an ability to successfully translate innovative ideas into useful everyday products & services via all creative & conceptual means. I want to be a part of an interesting Media environment, bringing an experience of 10+ years from the best of audio/visual & media experts in London. I strive to locate a platform where I can demonstrate my inventive skills and contribute with consistency to achieve professional growth. Creative Director at Venus 66 (Present) As a Creative Director/Director Operations of VFX, Media Production & Branding Company, I have to assure delivery of utmost Graphics & branding services to my clients and achieve their appreciation as a reward to make a mark in the Creative Industry. Visiting Faculty at Fatima Jinnah Women University As a visiting faculty at FJWU, I taught Cinema 4D (Computer Animation) to students in their 7th Semester. Teaching is an aspiration that can accelerate our contribution to the development of society. It is as noble and rewarding to teach and train students and help them achieve their career goals which is why I believe in constant sharing of knowledge. - +92 - Previous Occupation Deputy Manager Marketing, Nayatel I joined Nayatel Pvt. Ltd in January 2014. I initially created and directed all the advertisements for in-house value added services and company creatives video profile and then supervised a complete media production facility. Leading to all the creative campaigning and implementing brand positioning strategies, I was promoted as a Deputy Manager Marketing and thereon performed following responsibilities: • Launch new products & manage Product development cycle • Effective liaison with stakeholders throughout the product development processes • Research market trends, study competitors to identify opportunities and plan prospective activities with competitive price estimations • Establish business model, price plans & campaign strategy • Stall and advertising merchandise management • Developing and implementing effective monthly marketing plans and creative strategies for all campaigns • Product knowledge base with branding of key features be aligned with current and prospective campaigns • Analysis and Positioning of a brand in the market • Periodic assessment and alignment of all ATL, BTL activities as per company’s missions, goals & strategies • Lead Creative Direction and Development with creative teams to align with product development • Optimize aesthetic as well as informative customer touch points on all branding mediums • Track & establish results based on metrics such as prices, costs, marketing budgets & sales estimates & effective reporting • Measurement and reporting of KPI’s - +92 - Creative Director • Developing excellence through innovative & creative concepts across all media project • Leading strategic digital experience design for web, mobile & digital television • Developing, mentoring & identifying new visual discipline expertise for digital experience design team • Collaborating with and providing creative vision for new product concepts, connected device initiatives, competitive site analysis, expert reviews • From aesthetics, user interface to user experience, plan and project App development processes from design to deployment and testing for Android, IOS & TV boxes • Video content direction, management and planning for airing • Planning concept, branding & digital marketing • Creative Event management • Managing & directing video & photo shoots on time and to budget • Creating SOP’s in developing clients culture & quality standards • Attending conferences, press releases, exhibitions & expos. • Assist developing team & mentoring junior staff in project development & performance management • Cross departmental liaison to understand and gather requirements regarding upcoming events and or design campaigns & design multimedia creative content accordingly for all mediums including print, video & web. • Requirement gathering and liaison with commercial clients in analysing and budgeting capex and opex for multimedia products along with detailed story boarding, pre production, production and post productions processes. - +92 - • From illustration to animated visuals, produce and direct detailed design artwork for different video platforms including presentation standards, HD web standards, HD and 4K TV channel broadcast standards along with OTA multicast & uni-cast support. Other Achievements Designed and directed the National Anthem of Pakistan with the Cinepax title intro for Cinepax. The anthem was created for Digital 3D cinema experience in Cinepax, Both 2D and 3D versions were provided as a DCP (Digital Content Package) for the Digital Cinema Projectors. NASA’s Earth Day contestant for NASA Showreel: Designed, composed and directed a corporate showreel for NASA’s Earth Day 2012 with voice over collaboration with BBC Click’s host Kate Russell. http://www.youtube.com/watch?v=MhTEgA09prY • • • • • • • • • • • • Key Skills, Technical & Audio-Visual Competencies Excellent presentation & communication skills Ability to priorities & juggle multiple projects within tight deadlines Capable of developing & communicating industry leading creative concepts Strong conceptual thinking, both visual and interactive Knowledge of design discipline including layout, typography, imagery & colour Creating Cinema ready videos, to be aired right into the digital cinema, created content already running in cinepax Rawalpindi 3D Graphics, Illustrations & Animation: Cinema 4D, Maya, Motion Builder, Adobe After Effects, Adobe Photoshop , Adobe Flash Video Editing/ Post Production: Adobe After Effects, Sony Vegas, Final Cut Pro, Particle Playground, Particle Illusions, Adobe Premiere, Adobe Flash, .NET, Swift 3D Programming Languages: C++, C Sharp, Java, OPENGL Vicon motion capture, visual and audio system, range based on Vicon MX -3+ cameras 240fps, MX studio control integration, Vicon Workflow, Tarsus Real Time setup, Vicon IQ Camera Calibration and setup with team for Real Time Configuration, Synchronies setup along thresholds, Floor plane calibration and capture volume adjustments Creation and Production of Animation using Motion Builder with: Fbx to Maya linking, Characterization, transfer of C3d data to characters, laying out Animations for Maya - +92 - Academics 1. 1. MSc Computer Animation from University of Westminster with an Award of Distinction. (London, United Kingdom-. BCSE (Computer Science in software engineering) Honors from Mohammad Ali Jinnah University. (Islamabad, Pakistan) 3. Intermediate in Science from P.A.F Intermediate College, Chaklala. (Rawalpindi, Pakistan) 4. Matriculation in Science from P.A.F Intermediate College, Chaklala. (Rawalpindi, Pakistan) Inspiration / Motivation My Mother, the reason why I am, who I am & why I aim to be better. Hobbies & General Interests I am fond of examining daily trends, advancements in technologies, upcoming branding & filming trends, gaming, photography & music production. - +92 -