Malachy Callan

Malachy Callan | Digital Marketing Location: Dublin | Telephone:- | Email:-LinkedIn: linkedin.com/malachycmarketing Website: www.adigitalninja.com Professional Profile ‘A focused digital media & marketing professional and change agent for brands with a highly successful background achieving business growth through creative marketing and media’ A skilled digital marketer, a strategic planner and a multimedia producer with a natural flair for creativity. Experienced in Multimedia, advertising, and branding, with vast knowledge of digital strategy, marketing, content creation and strategic planning. A 360 skillset, spanning ideation, research, planning, strategy, content creation, campaign deployment, design, video and analytics. Experience managing and directing a network of freelance talent, building collaborations with design teams & agencies to successfully complete large marketing projects. Core Skills Brand Development Marketing Strategy / Analysis Creative Media Production Video Production Content Development Copywriting Digital & Print Design Social Media Marketing Digital Marketing / Sales Career Summary 2016 – PresentDigital & Creative Consultant Broadlake Outline Working with Broadlake, an Investment Company and its portfolio of 7 UK and Ireland based companies , helping entrepreneurs & Marketing Teams develop strategies and campaigns to boost their revenue and grow their attractiveness. Manage a network of freelance talent and agencies, and deliver training on marketing tactics and content creation. Key Responsibilities Developing the brand, marketing and online strategy for Broadlake and work with the 8 portfolio companies to optimise their marketing efforts, roll out inventive PR/brand campaigns and fashion valuable content to drive their business and engage their audiences. Constructing online strategies, executing social and search engine marketing and producing creative content to reach and engage entrepreneurs and achieve a comprehensive online presence. Generating original ideas and implementing campaigns for social media, website development and email marketing campaigns. Promoting events and leading marketing efforts for Broadlakes networking events throughout the year. Supporting the marketing staff of portfolio companies, providing agency-like support, developing multimedia and delivering training on current trends and digital skills. Identifying Ecommerce strategies, trends, opportunities and implementable improvements by ongoing monitoring and evaluating the online presence of Broadlake and partner companies. Conducting SEO on the Broadlake website and partner company websites, and administering multiple digital ad accounts including the implementation and optimisation of Google AdWords and Facebook Ads campaigns. Key Achievements Enhanced the digital presence of Broadlake, bolstered the websites SEO, added additional features and grew the advanced the social media following from 2455 to 23,000, positioning the company as leading performers on social media worldwide in the Investment space. Enthused a 50% uplift in website traffic via the creation and distribution of insightful, engaging and educational content on the new ‘Knowledge’ section. Contributed to the sales process of 2 businesses and boosted the attractiveness of both brands for prospective buyers which achieved the total sales value of 100 million euro in 2017. 2011 – 2018Digital Consultancy and Creative Media Production ADigitalNinja.com Outline Undertook freelance assignments as both a media producer and digital consultant for a number of companies, and managed 7 direct freelancers and one representative agency. Key Responsibilities Conducted digital campaign management and strategies for SME's, managed website and content creation, and devised videos, eBooks, leaflets, Presentations, pitch decks, and other engaging materials. Developed, wrote and edited marketing strategies for a diverse group of industries including, technology, health and financial services. Jan – Aug 2017Interim Digital Marketing Manager Merlyn Showering Outline Enlisted to construct and deliver the growth strategy to boost online presence whilst the company were searching for a new Head of Marketing and Digital Marketing Manager. Key Responsibilities Industrialised the digital strategy and led content development and marketing activities across social and search, growing the companies online following by 80%. Produced videos and imagery to build a polished and media savvy visual brand presence and help drive conversions, and manufactured an intense social media campaign to disseminate engaging content. Managed the online profiles of Merlyns various sub-brands and deployed profitable digital ad campaigns. Developed high levels of brand advocacy and loyalty among key customers and online influencers. Key Achievements Inspired a 303% growth in overall engagement and mentions enabling the firm to soar above competition. Grew website traffic by 120% in 6 months and increased Merlyn audience by 240% in 2016. Devised an SEO strategy that improved organic search traffic to the corporate blog by 58% YoY. 2014 – 2016Marketing and Communications Manager Maynooth Students Union Outline Superintended 2 staff members and 2 external supports in all marketing functions inclusive of digital marketing, SEO, web design, PPC advertising and online PR, and spearheaded regular nationally recognised campaigns Key Responsibilities Designed award winning marketing campaigns, and created and implemented an annual digital and offline marketing plan to translate business and brand goals into comprehensive digital strategies. Facilitated the union’s digital properties inclusive of the website, blog and social media presence. Directed and marketed 35 events per year which included music events, training and large conferences. Orchestrated the website redevelopment project that introduced new branding elements, responsive design and a complete copy overhaul. Cultivated relationships with key influencers and target audiences through a blended marketing approach. Key Achievements Achieved a 35% community engagement rate through content marketing, resulting in a quick growth rate. Guided marketing staff on a Twitter content sharing schedule, resulting in a 67% increase in follower count. Created, planned and executed social media marketing and customer engagement campaigns to meet brand-building objectives bringing the overall audience to 26,000 with only a current student base of 12,000. Successfully delivered a 55% uplift in traffic to social media accounts and enhanced brand visibility. 2011 – 2013 Vice President for Events and Communications Maynooth Students Union Outline Elected by the student body of my University to act as VP for communications events and services. Key Achievements Governed a full rebrand of the Union, trebled social media following, designed website content, and produced several publications and videos that brought national media acclaim, trended on social media and won awards. Education & Qualifications Master’s Degree Digital Marketing (2:1) – Dublin City University (2016) Subjects: Content, PPC, SEO, Search, Display, Social, Strategy and Analytics Diploma Digital Marketing (1:1) – European Institute of Communications (2014) Bachelor’s Degree Law and Economics (2:1) – Maynooth University (2009) Certifications Google AdWords, Google Ads Fundamentals, Google Analytics, HubSpot Content Marketing, HubSpot Inbound Marketing, Hootsuite Social Media Marketing, Facebook Ad, YouTube Additional Information Technical Skills: Microsoft Office, Adobe Photoshop, Adobe Illustrator, Adobe Premier Pro, Adobe InDesign, Adobe After Effects, WordPress, Hootsuite Awards: Digital Student of the Year 2017 | People’s Choice Award 2014 | Campaign of the Year Award 2014