Mahsa Nekouei

Mahsa Nekouei Product Manager • Tehran, Iran • - •- • LinkedIn Product manager with more than six years of experience creating and launching cutting-edge B2C & B2B products, Skilled in market analysis, product roadmap creation, and project management. Experienced in leveraging data-driven insights to optimize product performance and drive growth. Always jumps into the fray when the need arises, and loves to learn and create new things. Committed to helping the team reach company goals while embracing learning opportunities and creating new solutions. EXPERIENCE Dayana, Dubai, United Arab Emirates (Enterprise) Product Manager • • • • • Diana Company is active in the oil industry (Management of fuel trade, fuel stations, Online payment at the station). Initiated the oil sales and export process monitoring service, achieving 65% of annual goals within just one year. Fostered a shared vision across the company, building consensus on priorities, resulting in 100% product execution. Cultivated an agile environment, collaborating across five teams to launch MVP, enhancing productivity by 80%. Streamlined the testing process through Postman, reducing errors by 23% and increasing team efficiency by 12%. Enthekhab, Tehran, Iran (Enterprise) Product Manager • • • • • • Oct 2016 - Sep 2018 (2 years) / On Site Irancell is the first and largest digital operator in Iran with more than 60 million users. Enhanced system performance reliability by 30% compared to the past. Optimized UX on landing pages, resulting in a 43% increase in user conversion rate. Identified pain points and addressed prioritized issues promptly, leading to a 7% improvement in user satisfaction Sarouj Sadr, Isfahan, Iran Project Manager • Oct 2018 - Sep 2020 (2 years) / Hybrid Completed MVP two months ahead of schedule by analyzing competitors and designing and administering A/B tests. Raised the number of active users by 37% through maintaining market analysis and forecasting features. Elevated team productivity by 75% and project speed by 30% through utilizing the agile method. MTN Irancell, Tehran, Iran (Enterprise) Product Manager • • • • Oct 2020 - Sep 2021 (1 year) / Hybrid Shatel Mobile is the largest MVNO operator in Iran with more than 2 million users. Increased loyal users by 23% through changing the product strategy. Enhanced activation and user login rates by 15% through optimizing the app’s login process. Reduced monthly churns by 12% through product features related to customer attrition and making necessary changes. Boosted delivery efficiency of the development team to the product team by 70% using JIRA and Confluence tools. Parto Bita, Tehran, Iran (Startup) Product Manager • • • Oct 2023-Present (1years9 Mos) / On Site Chosen Industrial Group is the largest household appliance producer holding in Iran. Developed an order tracking system that improved delivery and reduced call center inquiries by 70%. Designed feature bundles (product packages) that boosted sales by 30%. Introduced "variations" for the product, significantly enhancing user experience and boosting conversion rate by 50% Managed several cross-functional teams and coordinated with six business partners toward the successful launch of an ecommerce platform Shatel Mobile, Tehran, Iran (Growth ( Product Manager • • • • • Oct 2021 - Present (3 years 3 Mos) / Remote Oct 2012 - Sep 2016 (4 years) / On Site Streamlined project deliverables, reducing time spent in status meetings by 10 hours per month through efficient process improvements. Reviewed 100% of project estimates and identified discrepancies, reducing spending by 13%. CERTIFICATION Agile Meets Design Thinking Certification, Coursera Digital Product Management Certification, Coursera EDUCATION Birjand University of Technology, Birjand, Iran M.Sc. in communications Engineering Oct 2012 - Sep 2014 (2 years) SKILLS • Product Management • Product Delivery • Defined Success Metrics • Agile Development • lunch MVP • Project Management • Product Discovery • User Story Mapping • Jira & TFS & Trello • A/B Test • Product Strategies • Product Development • User Experience • Monitoring Data • FIGMA • Product market fit • Process Improvement • Slack& Microsoft Teams • Google Analytics • SQL