Mahrukh Talat

MAHRUKHTALAT DIGITAL MARKETING | INFLUENCER MANAGEMENT | BRAND MANAGEMENT | CONTENT STRATEGY & OPERATIONS G-11, Islamabad - - Digital Marketing Enthusiast with 6+ years of experience in managing brands and their digital presence of visa services, gaming academy, restaurants, news blogs, and martech platform. Also specialised in managing the digital content creators community for brand collaborations from recruitment and onboarding to their retention. SKILLS Leadership | Team Player | Content Marketing | Brand Management | Email Marketing | PR | Influencer Marketing | Copywriting | Social Media Management | KOL Campaign Execution TOOLS Canva | MS Excel | Google Slides | Slack | Trello | Google Analytics | Facebook Ad Manager | Twitter EDUCATION BS Mass Communication School of Social Sciences & Humanities, NUST H-12 Specialisation in Advertising and Public Relations 2014 - 2018 WORK EXPERIENCE Influencer Marketing Manager June 2023- March 2023 Kuiper Ventures LLC Responsible for planning, strategizing, and executing end-to-end influencer marketing campaigns for the brands of Kuiper Ventures Responsible for researching, recruiting, and negotiating with KOLs and UGC Creators in the USA, UK, and Canada. Along with deciding the KPIs and influencer payouts. Responsible for conducting campaigns aligned with Amazon Responsible for initiating the social media presence of the brands Responsible for building and maintaining relations with influencers Brands: EverSnug, Posture Magic, and SunnyKeto WORK EXPERIENCE Team Lead Digital & Influencer Marketing September 2020 - May 2022 WALEE Technologies Pvt. Ltd. | www.walee.pk Responsibilities include maintaining the digital presence of WALEE and Influencers of Pakistan stay engaged with aspiring content creators and SMEs WALEE Ecosystem marketing via social media and other marketing collateral Planning and managing content strategy and execution for WALEE MENA Brand Management for Walee MENAP and Influencers of Pakistan Work closely with PR team to prepare calendars for activities Work closely with IT team to provide content support and solve client/customer queries Work closely with Client Success Team to provide marketing support Ideate, plan, design and execute social media campaigns to meet goals Manage partnerships and collaborations of events Planning and executing end-to-end influencer marketing campaign aligning with brand's requirement including recruiting, onboarding, budgeting, executing, and reporting Influencer Management and relationship building Clients: Pakistan Tobacco Company, Velo Sound Station, Reckitt Benckiser, Huawei, Rinstra, Conatural, Mytrip.pk, Oraan, Master Foam, Samsung, Anna Lou Paris, Effie Pakistan, Opa and many more Marketing & Communication Coordinator September 2018 - May 2020 PixelArt Games Academy | www.pixelartga.com Responsibilities include maintaining the digital presence of PixelArt Games Academy and its gaming products Managing the overall brand image for the academy and game studio Planning and managing 3-month certification classes each quarter Building and maintaining relationship with students, trainers, and parents Planning and execution for lead generation campaigns Curriculum planning for bootcamp programs Gaming Projects: Travel Dost - an interactive location-based AR travel companion app, Shahkari - turned-based strategic puzzle game Annual Events: Games Emerge Conference-, Global Game Jam- Clients: PTCL, Haris Enterprises Social Media Specialist October 2019 - May 2020 Darkaar Media | www.darkaar.com Responsibilities include maintaining the digital presence of Darkaar Media Planning content calendars for darkaar clients Managing social media presence for the clients Planning and execution for lead generation campaigns Client: Woodpecker Hotel & Suites Intern Marketing July 2017 - September 2017 Gerry's International Pvt. Ltd. | www.gerrysvisa.com Initiated active digital presence of Gerry's Visa Dropbox services Initiated online customer services Planning content calendars and campaigns to engage relevant audience Managing the brand image using collaborations and enhancing the online customer support Partnerships: FedEx, Serena Hotels, Turkish Airlines, Emirates WORK EXPERIENCE December 2017 - March 2018 Social Media Officer Cirrus Marketing Pvt. Ltd. | www.cirrusism.com Responsibilities include maintaining the digital presence of Cirrus Marketing Planning content calendars for Cirrus clients Managing social media presence for the clients Planning and execution for lead generation campaigns Client: Doble Roti, Tasveer Hunnar FREELANCE CLIENTS Jazz, UNICEF, UNWomen, PSL, Foodpanda, TCS, Nescafe, Coke, SoccaFederation, UC Browser, Music Mela, PepsiCo, Nokia, Samsung and many more CERTIFICATIONS The Fundamentals of Digital Marketing | Google Digital Garage 2020 - No expiration date The Complete Digital Marketing Course - 12 courses in 1 | Udemy 2020 - No expiration date