Mahmud Lawal

Mahmud Lawal - |-| 43, Olorunfunmi street, Ikeja | https://linktr.ee/kvngmahmud WORK EXPERIENCE Pashione INC Texas, USA Media Producer Dec 2023 - Present Developed and implemented compelling video strategies tailored to brand goals, resulting in a 30% increase in audience engagement across platforms. Spearheaded content campaigns that improved lead conversion rates by 20% through engaging storytelling. Collaborated cross-functionally to streamline content creation processes, reducing turnaround times by 15%. Supported the production team in completing filming ahead of schedule, saving 10% on projected costs. Impulse Recycling Video Editor Edited over 50+ videos that contributed to a 25% increase in social media engagement. Designed visuals for marketing campaigns that drove a 15% uptick in company's inquiries. Abuja, Nigeria Dec 2021 - Oct 2022 EventHive Lagos, Nigeria Creative Lead Dec 2020 - Jul 2024 Delivered high-quality media projects including photography and videography that boosted client satisfaction rates to 98%, earning repeat business from corporate clients. Successfully trained and mentored 5 junior photographers, enhancing team productivity by 20%. EDUCATION Lagos State University Bachelor of Science Sociology Lagos, Nigeria Graduation Date: Sep 2021 EbonyLife Creative Academy Producing For Success Graduation Date: Sep 2024 Director's Toolkit PROJECT EXPERIENCE Pashione Producer/Director Graduation Date: Sep 2023 Texas, USA Jan 2024 - Jul 2024 Pashione ‘A World of Color’ TV Commercial (2024) Director Sep 2023 - Sep 2023 Pashione TV Commercial (2023) Ogbanje Short Film Co-producer Sep 2024 - Present Actively involved in all stages of production, from concept development to final delivery, ensuring the project’s creative and logistical goals were met. Collaborated with stakeholders to develop a comprehensive marketing strategy, including social media campaigns, influencer partnerships, and targeted advertising, resulting in a 20% increase in brand awareness. Managed the production budget to ensure all resources were allocated effectively, resulting in a cost savings of 15% without compromising on the quality of the final product. Oversaw post-production activities to ensure timely delivery of final assets, leading to a 10% increase in client satisfaction ratings. Missing Link Short Film Line Producer Sep 2024 - Sep 2024 Oversaw the day-to-day management of the production, ensuring all logistical and operational needs were met within the allocated budget and timeline. Implemented cost-saving measures such as renegotiating vendor contracts and optimizing resource allocation, leading to a 20% decrease in budget overruns. Managed the scheduling and coordination of all production activities, ensuring that all deadlines were met and projects were delivered on time. Collaborated with key stakeholders to streamline production processes, resulting in a 10% reduction in overall production costs and a 15% increase in efficiency. SKILLS & INTERESTS Skills: Film Direction & Cinematography, Video Editing (Final Cut Pro, Adobe Premiere Pro, After Effects), Project Management & Leadership, Creative Storytelling, Social Media Strategy Languages: English: Fluent, Yoruba: Fluent, French: Basics, Arabic: Basics