Mahmoud Fada

Name: Country: City: Email: Phone: Mahmoud Fada Ireland Dublin-- Work Experience: Digital Marketing Professional – Freelancer April 2018 – Till the present - Prospecting Through Cold Calling & Emailing Consistently attend networking events and seminars to reach out to potential clients Qualify Client opportunity through sales process Persistently follow up with potential clients to get the deal Develop relationship with clients through Phone calls, Emails and online meetings. Execute SEO website audit Perform Keyword Research Operate Website Technical SEO Competitor Analysis Optimize website on-page content Continuously search for quality links opportunities Create monthly website ranking reports Setup and manage PPC campaigns on Google & Facebook Ads Execute Keyword Research and Keyword list building Perform Landing page optimization Ad Copy writing and testing Manage campaigns budget and bidding strategies Continuous campaign optimization to improve performance and results Implement Monthly Campaign Reporting Display Advertising Operations Specialist - Yahoo! May 2015 – June 2017 - Supporting MEA, UK & IE Markets: Serve as primary contact for specified advertising agencies, direct advertisers, and Yahoo content partners Ensure timely and accurate campaign set-up including receipt of advertising creative from advertising and agencies, coordination of campaign scheduling, and partnering with Finance to recognize revenue Manage campaigns; execute creative swaps and revisions, monitor campaign status and ensure campaign delivery, and optimize campaign performance Meet individual and Team KPI’s to achieve team goals and maintain ‘gold standard’ services across all digital platforms Work closely with sales teams to exceed client expectations and deliver upon requests in an efficient and timely manner Report any campaign/creative delivery issues to Operation Managers and/or Sales teams Work with the Yahoo process, policies and standards set by the business and organize own workload Troubleshoot and work with teams to solve any advertising or associated platform issues reported Ensure all Sales staff is kept updated about the status of their booked campaign. Key Achievements: - Got 11,300K upsell due to good performance of a retail client (M&S) campaign. Increased CTR to 0.36% +29 million impressions for Mazda campaign while the campaign goal was to achieve 26 million impressions Got a remarkable engagement rate of 7.40% on one of the Tumblr posts for THE WALT DISNEY for (DoctorStrange Movie) and 2.72% overall campaign engagement rate. Troubleshooted clients 3rd party tags to eliminate campaigns discrepancies from +50% to -5% Liaised with the client and the technical team to build a custom Ad Engage creative for Jaguar - June 2017 and saved +25K in revenue. Managed and ran a global Tumblr campaign successfully for Hotel Indigo for 2 quarters with excellent above benchmark engagement rate of 3.2% PPC Account Executive Freelancer January 2014 – April 2015 - Work with A wide variety of SMB clients to achieve their online advertising goals. Put strategies & Plans to help Advertisers reach their target users online. Develop & maintain clients relationship. Understand Clients business needs and work accordingly. Understand & Analyze clients verticals & competition. Communicate with clients regularly through emails / Calls & Meetings. Provide suggestions & discover new opportunities for clients to maximize their online Advertising investment. Manage local & International client’s accounts mainly on Google AdWords & other PPC platforms. Setup new campaigns & optimize existing campaigns on Search & Display Network. Make extensive keyword research & focused keyword lists. Create a tightly themes of Ad-Groups. Write & develop catchy & relevant Ad copy. Adjusting bids & budgets based on campaigns performance. Sending clients campaigns reporting, improvements & recommendations on monthly basis Key Achievements: - Increased the number of relevant clicks by 80% while lowering the Avg. CPC - Improved Keywords & Ads relevancy to get 10/10 Quality score for +80% of the overall campaigns keywords. Decreased the average cost per click up to $0.40 while increasing the number of clicks. Reached a milestone for a campaign CTR: 11% Senior PPC /SEO Analyst – Vision Media September 2012 – December 2013 Key Responsibilities: - Analyze client websites to develop and provide well-defined, robust and actionable SEO and PPC strategies. Manage & optimize clients Search / Display campaigns to meet their business goals. Work closely with the sales team to prepare clients pitching presentations & meetings. Monitor advertising campaigns strategy to ensure it aligns with the client’s specific goals and objectives presented in the briefing process. Work towards achieving campaigns deadlines and targets. Priorities advertising campaigns monitoring and optimization needs. Stay on the cutting edge of the digital advertising industry best practices, trends and new technologies. Work closely with the Web Design & Development team to ensure we are following best practices & techniques. Sharing knowledge & giving recommendations for Social Media team to work towards SEO Social Signals impact. Educate the team on SEM, SEO best practices on newly lunched projects to ensure each project is properly optimized and following the search engines guidelines. Key Achievements: - Reached +73K Visits in a month through organic traffic. Increased website organic traffic by 92%. Managed brand awareness campaign on Google Display Network & YouTube Reached +600K Impression. Got listed in the 1st page of Google Search results for +10 Keywords. Created & optimized +20 Search & Display campaign through Google AdWords. SEM (Search Engine Marketing) Trainee – Rocket Internet July 2012 – September 2012 Rocket Internet is one of the most successful Internet incubators globally responsible for starting 100+ market leading E-commerce projects. Key Responsibilities: - Manage search advertising campaigns through Google AdWords for an Ecommerce project called ( Mizado ). Create highly targeted campaigns for the website products. Campaigns daily maintenance & performance monitoring. Doing keyword research for a set of products in each section on the store Make bulk changes for the campaigns through AdWords editor. Implementing campaigns optimization strategies with co-workers. Working towards improving the number of conversions. Weekly campaigns performance reports. Key Achievements: - Improved campaigns ad’s relevancy with landing pages and achieved quality score of 8/10. Improved campaigns CTR by: 2.37% Improved campaigns conversion rate by: 10% EDUCATION: - Bachelor degree of (Public Relations & Advertising) Graduated in summer 2013 of Culture & Science City University CERTIFICATES: Find out A list of my certificates on the below link. goo.gl/d0jHv Languages: Arabic: Native English: Fluent COURSES ACHIEVED: - Online Marketing / Advertising New media & Online Customer Service Project Management Google AdWords (Search , Display , Reporting) certified professional GAQI (Google Analytics Qualified Individual) Yahoo! Bing ads accredited professional Attended “ Digital Advertising Planning ” workshop Attended “ Social Media Management ” Workshop Personal Skills: - Ability to work effectively as team player and independently. - Good use of communication skills and flexibility in work. - Ability to use leadership skills & adding impact - Self motivated & passion for continuous learning and obtaining new skills. - Ability to adapt with tasks deadline & prioritizing. - Willing to take measured risks & deal with challenges