Mahlet Sintayehu Woyessa

MAHLET SINTAYEHU WOYESSA DIGITAL MARKETING SPECIALIST | GRAPHICS DESIGNER PROFILE As a versatile digital marketing specialist with expertise in graphics design, UI/UX design, and web development, I bring a unique blend of technical -- proficiency and creative insight to every project. With a solid foundation in Computer Science and Engineering from Adama Science and Technology University, complemented by a Master's degree in Project Management, I excel in crafting innovative digital marketing strategies that seamlessly integrate design aesthetics and technical functionality. With a keen eye for Addis Ababa, Ethiopia. detail and a passion for creating engaging user experiences, I am dedicated to driving results and exceeding client expectations in the dynamic realm of digital marketing. SKILLS Digital Marketing Strategies Graphic Design SEO/SEM UI/UX Design EXPERIENCE WEB DEVELOPER Camara Education Ethiopia Sep 2020 - Apr 2021 Develop an employee management system using Laravel Design Thinking framework Problem-Solving Work closely with product management to implement new Computer Literacy features Implement new features and checked for the Project Management Tools application’s performance and quality. Strong Communication Debug code and write documentation. Leadership Adaptability DIGITAL MARKETING SPECIALIST Krinfud Digital Marketing Apr 2021 - Feb 2022 EDUCATION Orchestrate comprehensive digital marketing campaigns BACHELOR OF COMPUTER SCIENCE AND ENGINEERING Leverage analytics tools, such as Google Analytics, to monitor and Adama Science and Technology University 2016 - 2020 Crafte compelling content marketing strategies. MASTERS IN PROJECT MANAGEMENT digital marketing efforts. Unity University 2021 - 2023 encompassing SEO, SEM, email marketing, and social media. optimize campaign performance. Staye abreast of industry trends, emerging technologies, and best practices, ensuring the company remained at the forefront of WEB DEVELOPER Ministry of Innovcation and Technology PROJECTS ASTU CSEC ManagementSystem Mobile and WebApplication Mar 2022 - Jan 2023 Design, develop, and maintain the client-side and server-side architecture of the application using JavaScript, React, Node.js, and Express. Collaborate with cross-functional teams to define, design, and Graphic Designs for different Promotional add new features and updates. Purposes Write efficient, reliable, and maintainable code. Provide efficient resolution of application issues and bugs. Participate in code reviews and general quality assurance when needed; optimized the application for maximum speed and LANGUAGE scalability. Utilize Agile methodologies and the Scrum framework to manage workload and communicate with teammates. Amharic - Native English - Fluent MARKETING MANAGER Prana Events Feb 2023 - Oct 2023 Develop and executed data-driven marketing strategies. Lead a high-performing team of 12 marketing professionals, fostering collaboration and innovation in marketing campaigns. Implemented CRM systems to improve customer retention. Conduct market research and competitive analysis to identify opportunities and threats, leading to strategic adjustments that improved market positioning. DIGITAL MARKEING SPECIALIST Yegna Micro Finance S.C Nov 2023 - Present Design visually impactful graphics for print and digital advertisment. Formulate and execute comperhensive digital marketing strategies, incorporating SEO, SEM and social media. Collaborate with creative team to produce multimedia content. Conduct market research to identify marketing trends, customer preferences and competitive landscapes. Website Optimization. Use data analytics tools to measure campaign performances, optimize strategies and report KPI to stakeholders. Promotion.