Magesh Kumar U

I have 8+ years of analytical experience with a strong background in advance analytics, web analytics, and Business Intelligence dashboards.

Advanced Analytics

I hold a master’s degree in Artificial Intelligence from Dalarna University, Sweden and extensively work in advanced analytics projects such as Customer Segmentation, Customer Lifetime Value model, Customer Churn model, Customer Upsell, and Cross-sell models, Promotion Optimization, Price Optimization, New Product Development, and Forecasting. I have created and deployed several machine learning and AI algorithms as a part of client projects. I Posses strong knowledge in developing algorithms using R.

Web Analytics

I am Google Analytics certified and have 6+ years’ experience in Tag management solutions such as GTM, Google Analytics, and Adobe Analytics.

Business Intelligence Dashboards

I create, deploy and manage Power BI, Google Data Studio and Tableau reports for dozens of my clients across a wide variety of domains (Digital Media, Retail, Healthcare, Customer Analytics). I have deep expertise in dashboarding features such as custom visuals, computed columns, Data Blending, Filters, DAX functions & Queries.