Magdalena Santiago

Magdalena Paz Santiago Cabello Phone: - Email:-DOB: 30/08/1998 Graduated in Business Administration Engineering, Universidad Tecnológica de Chile (INACAP). I am a proactive, results-oriented professional, with a strong commitment to every project I undertake. My optimistic, execution-focused approach allows me to overcome challenges and optimize processes efficiently. I excel in teamwork, leading initiatives in digital marketing, community management, and content strategies, which has enabled me to achieve growth and engagement goals effectively. EDUCATION ● 2024 - Course in Planning and Management of Search Engine Marketing Campaigns (SEM) - 2023, Iplacex ● 2023 - Course in Community Manager, Strategic Social Media Planning, E-learning ●- - Business Administration Engineering, Universidad Tecnológica de Chile ● March 2022 - July 2022 - International Diploma in Gender Equity and Perspective, Fundación Ilusión Viril ● March - October 2020 - Course on Feminism Theories, Universidad de Chile PROFESSIONAL EXPERIENCE 2024 - Community Manager, Productora Rebeldía As a Community Manager at Productora Rebeldía, I led the creation and execution of digital marketing strategies that significantly boosted the online presence and engagement with the audience. My main responsibilities included: ● Social media management and optimization: I developed and managed content calendars, ensuring the publication of material aligned with marketing objectives and target audiences, resulting in measurable audience growth and engagement. ● Digital marketing campaign development: I implemented advertising campaigns on social media. ● Metrics and KPIs analysis: I tracked key metrics to evaluate campaign performance, applying data analysis to adjust strategies in real-time and continually improve results. ● Visual and multimedia content creation: I used tools like Canva, Capcut, Photoroom, and Snapseed to design and edit visual content that not only captured attention but also reflected the brand's identity and values. ● Community and online reputation management: I maintained constant and meaningful interaction with the online community, managing brand reputation, resolving inquiries, and promoting follower loyalty. ● Strategic collaboration with cross-functional teams: I worked closely with marketing, sales, and production teams to align digital marketing strategies with business goals, ensuring consistent and effective communication across all platforms. ● Trend monitoring and continuous updates: I kept up with the latest trends in digital marketing, applying best practices and new technologies to optimize campaign effectiveness and the brand’s market relevance. 2023 - Community Manager, Productora Cuarso As a Community Manager at Productora Cuarso, I was responsible for developing and executing effective strategies to increase social media presence and engagement. My responsibilities included: ● Comprehensive management of social media, including the creation and scheduling of relevant and engaging content for various platforms. ● Expert use of applications such as Canva, Capcut, Photoroom, and Snapseed to design and edit high-quality visual content. ● Thorough data and metrics analysis to evaluate campaign performance and adjust strategies based on the results. ● Active online community interaction to foster engagement, respond to questions, and manage brand reputation. ● Close collaboration with other teams, such as marketing and sales, to align social media strategies with the company’s overall goals. ● Continuous research and updates on the latest trends and best practices in digital marketing and social media to optimize the brand’s online performance and relevance. - - Administration and Finance Manager, Fundación Ilusión Viril During my time as the Administration and Finance Manager at Fundación Ilusión Viril, I played a key role in the efficient and effective management of the organization’s resources. My responsibilities included: ● Comprehensive Human Resources management, including recruitment, selection, training, and staff development. ● Supervision and execution of billing and payroll processes, ensuring accuracy and timeliness in payments. ● Maintaining smooth and effective internal communication with all teams, facilitating collaboration and problem-solving. ● Customer retention and personalized attention to key clients such as Starbucks, Scotiabank, Walmart, WIM, and Diageo, ensuring strong and lasting relationships. ● Proactive problem-solving and operational challenge resolution, efficiently identifying and addressing any obstacles that might arise. ● Design and implementation of innovative and effective sales strategies to increase revenue and maximize the organization’s financial performance. ● Close collaboration with the management team to ensure alignment of financial and administrative activities with the Foundation’s goals and vision. ● 2020 - Technical Consultancy for "Nutrición Santa Fe" ● 2018 - Administration and Admissions, Universidad Tecnológica de Chile PROFESSIONAL SKILLS ● ● ● ● ● ● Basic SAP ERP software management IT skills Advanced proficiency in Design and Edition Platforms Advanced Office skills Advanced Social Media Management Advanced Google Drive skills LANGUAGES Fluent in spoken and written English