Building and executing social media strategy through competitive and audience research
Generating and sharing content daily that builds meaningful connections
Setting up and optimizing company pages within each social media platform
Solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
Joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information