Madhuri Rawat

RESUME Madhuri Rawat Email:- PROFESSIONAL STRENGTHS: Skilled in marketing the clients’ business to achieve objectives such as lead generation, high online visibility, online brand positioning and online reputation management Experience in handling On-Page, Off-Page and Social Media Demonstrated acumen in planning and organising online as well as off-line events for brand promotion strategies for Client’s business Analytical, meticulous and quality-oriented professional with an eyes for detail. CORE COMPETENCIES: Devising web-marketing strategies that have elevated brands from relative obscurity, generated leads/revenue and increased profits in competitive markets Developing content initiatives to launch blogs, video content and social media profiles in order to generate thought leadership and significant inbound marketing results Analysing and researching keywords related to client’s website through keywords research tool Conducting competitor analysis to identify improvements as well as increase visibility and rankings Conducting regular research into industry to keep abreast of latest Google updates, search marketing technologies, digital trends, marketing advancements, etc. ORGANISATIONAL DETAILS Working with Sr. SEO Executive at Vantage NetServices Pvt. Ltd since June 2015 Key Result Areas: Planning and devising on-page optimization strategies as per website requirements Developing content copies involving articles and press releases Formulating marketing strategies for Face book page optimization in order to increase brand visibility and improve online brand positioning of the business Working on lead generation through LinkedIn Group Creation, PPC, etc. Managing the development and optimization of landing pages for PPC and E -Mail Marketing Gathering data about various countries, products and industries related to the niche as a part of pre-launch market research Used Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis, social media tracking, Adwords tracking and various other tools Technical Skills: Familiar with tools like Microsoft Office , Access, Excel, Outlook, PowerPoint and Word Extensive knowledge of Word help, Dreamweaver, PhotoShop, Abode Frame maker and Rob help Educational Summary and Certifications: Bachelor of Engineering (B.Eng.), Computer science | Government Girls Polytechnique Certification Course in Content Writing I hereby declare that the mentioned information is true to my knowledge. Regards (Madhuri Rawat)