Madhuri Keta

MADHURI KETA Date of birth: 12-08-80 Email:- Contact number:- Career objective: To obtain the position of Freelance Writer/Editor/Marcom Manager/Communications Manager/Content Strategist in an IT or non-IT company. Special interest in Marketing Content, Social Media and Marketing Communications. Professional Skills: Close to seven years of experience in content writing, editing, marketing communication writing and creative writing Adept at research, conceptualization and creation of B2B content Experience in SEO, SEM and SMM. Special focus on social media management. Creation of event support plan, editorial calendars, sales pitches and corporate and business presentations Experienced in creating brochure, press releases, newsletters, webinars, white papers, case studies, ATL, BTL campaigns, external and internal communication related mailers Adept at writing for events, blogs, forums, group discussions, message boards, customer interaction, social networking sites, email templates for marketing and sales teams Capable of developing creatives for various verticals of marketing. Have created campaigns for marketing, brand promotion and publicity for top IT firms. Industries covered - Technology, Travel, Hospitality, Retail, Healthcare, Recruiting, Entertainment, E-learning and Publishing Certifications and Technical Skills Certified business communications writer. Special interest in Marcom writing Certified web content writer. Professionally trained SEO writer Certified Digital Marketer from Manipal Global Education Academy Certified Marketing Communication Specialist (ISBM) Pursuing Content Marketing Certification from Hubspot Academy Total work experience: Seven years Current Employers: Freelancing for Rooster LLC, Kloudzy, Econz, Red Baron and Divyaang Myithri Duration : February 2017 – present Profile : Content Startegist, Marcom Specialist, Creative Writer Previous Employer: Fission Labs, Hyderabad Job Profile: Independent Consultant – Marketing Communications, Content Strategy Duration: April 2015- July 2015 Coordinated and prepared content for corporate communications including website, blogs, sales presentations, newsletters, press releases, etc. Managed branding activities on social media channels Twitter , Facebook and LinkedIn Repurposed content to suit various delivery formats such as web, email, powerpoint, PDF, video, webinars, etc. Actively participated and lead initiatives in addition to core writing responsibilities as and when the need arose Previous Employer: CMO Axis Marketing Outsourcing Pvt. Ltd. Job Profile: Marketing Communication Manager Duration: August 2014-April 2015 Developing marketing collaterals for the client including brochures, case studies, white papers, blogs, PPTs, emailers, event banners, newsletters, etc. Dedicated resource for marketing communications writing for some of the top IT companies ( can reveal more details in telephonic or face-to-face interview) Working closely with different stakeholders, to understand the raw content and the core message to be communicated Researching and rewriting the raw content in to business content that is of highest quality in terms of language and messaging. Keen understanding and exposure to the technology landscape and emerging trends Was responsible for timely delivery through planning and forecasting, work allocation and sharing among team members, monitoring of progress against plan and quality check before delivery. The content hand-over process includes inputs for story board creation, animations, voice-overs, presentation style, etc. Account Management: Getting brief requirements from the client and assigning work to internal team. Coordinating with internal team and give attention to each detail of the project. Negotiated and defined deadlines for projects and ensured that those deadlines are met. Effectively communicating any updates from the client or management to the production team and vice-versa Accountable for design quality and timeliness of project deliveries.  Previous Employers (Freelance basis): Adobe, Social DNA Labs, Pel SoftLabs -HelpLive (an initiative to ensure safety for women), WebEnrich, Iamgreen and Previous Job Profile: Content Specialist/Writer Previous Employer: R V Media Inc. (Business partner of GyanFinder) Job Profile: Content Specialist (part time independent consultant) (April 2013 – January 2014) Working as content developer, copy editor and content specialist for Vyapaari.in, a business unit of R V Media Inc. Creating content for the website, blog and other features Doubled up as marketing communication writer Creating email templates for internal and external communications Supervising junior writers, editing their work, guiding them in writing SEO friendly articles Writing article series, interview series (management, social media, operations, design, etc.) Previous Employer: Gyan Web Solutions Job Profile: Brand and Communications manager (part time) (August 2012 – March 2013) Creating content for GyanFinder, the flagship product Gyan Web Solutions. (GyanFinder is a social training network and caters to the online learning requirements of a wide variety of e-learners and e-teachers.) Actively involved in Project Apollo, the launch of the enhanced version of GyanFinder. Handled content related to various landing pages, created SEO content and revamped the existing content. Handled marketing communication for the brand.Writing email templates, brochures, pamphlets, press releases, newsletters and all the content related to business communication. Lead a team of junior content writer and SEO consultants, delegate tasks and coordinate with them to create relevant content for social media. Creating content strategies and contributing to the company’s social sites such as Facebook and Twitter and moderating whenever necessary. Writing and maintaining company blog, SEO articles, FAQs and editing content written by junior writers. Creating business proposals, sales pitches, presentations, company contract and other relevant documents. Working in tandem with the Marketing team to develop brand management strategies. Creating classifieds and other marketing content that help enhance site traffic and revenue. Previous Employers: Employer: MACH Teledata ( Telecom Company based out of Luxembourg) (April 2010 – May 2011) Job Profile: Senior Creative Editor Writing content for all inbound and outbound pieces of corporate communication and marketing communication Writing , editing and proof reading sales presentations, brochures, fact sheets, whitepapers, press releases, newsletters, etc. Creating content for company website, managing company’s official accounts on social networking sites, sending advertorials and promotional content to PR agencies. Employer: The Search Agency (August 2009- April 2010) Job Profile: Creative Editor (SEO Content) Content Editing & Creative Writing (in US or UK English, depending on clients’ needs) Follow SEO best practices, utilize the internal SEO tools and conduct in-depth independent research for creating original ‘organic’ content Work closely with project leads to create unique and optimized content for clients and internal websites. Compose article copy as well as marketing content on demand (client ready copies). Previous Employers: Connect Films Media Pvt. ltd. (October 2008 – July 2009) Job Profile: Online Content Writer-Editor Site content management – write, edit, proof read and publish based on relevance and day-to-day requirement SEO content and SMM content development, Creative writing - Press releases, blogs and forums as per the content authoring guidelines Reviewing the content and deciding the templates for various events.Promotional literature, articles, press releases, newsletters, landing pages, text emails, presentations Company profile and company news, reports of latest events, company policies and forms, internal presentations, internal emails, constant review and documentation of the content ICFAI University Press (March, 2007 – September, 2008) Job Profile: Sub-Editor Online editing of articles for Management and Finance Magazines. Ghost writing and rewriting articles in times of emergency to help the press meet deadlines effectively Reviewing, editing (including rewriting), deciding layouts and placement of the articles as received from various sources. Part of the Editorial Team of “The Analyst”, the flagship magazine of The Icfai University Press, “IBSAF”, the newsletter of Icfai Business School Alumni Federation. Worked as part-time faculty at Russell’s Spoken English Institute since February 2007-deal with communication skills as well as Soft skills; developed content for various methods of classroom teaching. Conducted the “train the trainer program” at TMI Network, Hyderabad and developed relevant content for classroom discussion. EDUCATION Bachelor of Agriculture (1999 – 2003) College of Agriculture, Naira (ANGRAU) 75.2% Class XII (1996 – 1998) Santoshi Junior college, Vizag 76.8% Class X ( 1996) St.Ann’s convent, Pathapatnam 78.9% ACADEMIC ACHIEVEMENTS AND AWARDS Secured admission into Masters of Agriculture Extension through National level JRF Entrance, held by ICAR(2003) Awarded “the best paper read” on ‘IT in Irrigation Management’ at the National Seminar for Extension Education, held by Maharashtra society of Extension Education , 2003 Awarded “the best paper read” on ‘IT in Agricultural Marketing’ at the National Seminar for Extension Education, Maharashtra society of Extension Education , 2004 Secured admission into PGPABM course at IIM A and pursued one year of the diploma -) and completed summer internship with ICICI , BKC, Mumbai.