Madeleine Carroll

As a graphic designer I work with clients to communicate to their different audiences; customers & suppliers, about products and or services. As a freelance graphic designer I have been dealing with clients directly for the last ten years. Previous to that I worked in large multidisciplinary teams that worked together to bring abstract ideas to life. I have worked within larger companies and SME’S within their guidelines and strategies. As a freelancer I have colloborated in teams within companies and adapted to their design guidelines and worked with various stakeholders within and outside of the company.

I have gained vast experience over the last 17 years of working and have adapted to the growing trends. I upskill regularly and have takenthis last year to further my knowledge in new areas such as the psychology of how people interact with each other and objects to learn. 

I have developed brands for small SME’s working on both existing brands to re-brand them and creating new brands, working within brand guidelines to be a brand ambassador. Depending on the clients needs we set out a set of visuals that would communicate their brand to their audience whether consumer based or business to business based. Having a range of visuals highlights their brand to their audience.