MADELAINE E. BERLIN
Bldg No. 1055 Plot C44 Sector E--OBJECTIVE
To be part of a company where I can effectively and competently utilize my skills and at the same time grow as an
individual.
EDUCATIONAL DEVELOPMENT AND BACKGROUND
Bachelor of Arts in Communication, Miriam College 2009
(Best in AB Communication Arts Thesis 2009)
Ateneo De Manila, Japanese Studies Program: Nihonggo 1 (September 2014-December 2014)
I have knowledge and skills in the following: Television and Radio Production, Pre and Post Production, Web Design
and Publishing, Marketing, Events Management, Copywriting, Advertising, Digital Imaging/ Photography, Aesthetics
Visual Communication, Film and Audio-Visual Communications.
EXPERIENCE HIGHLIGHTS:
(FULL TIME WORK EXPERIENCE)
SALES EXECUTIVE (ETISALAT)
On a daily basis I handle new and existing Etisalat accounts, which is under consumer at the same time
business clients. I assist in upgrading their account. Any type of customer complaints and request we also
accommodate and respond accordingly.
Discussing special promotions and advising forthcoming product developments to clients.
Providing more option and better solution to client, managing all aspects of the account.
BUSINESS SALES ACCOUNT EXECUTIVE (PCM/MACMALL)
I worked as a Business Account Executive at Macmall: http://www.macmall.com/ which is operated by
PCM. I handle businesses/ companies who are interested in purchasing all IT equipments and brands,
softwares, servers in Macmall. I offer quotations to corporations and also close deals daily as much as
possible.
I work and generate leads everyday, making sure that I am the direct person in our company. Targeting goals
and hitting numbers on a daily basis. And last but not the least developing good and strong relationship with
the business and consumers.
Provide excellent knowledge not only with Apple products but with other items that are available for
purchasing in our website which is www.macmall.com
Caters and handles not just consumers but business or corporate accounts, in-charge of large or bulk
purchases and ensuring fast and reliable transactions between the companies and Macmall.
Taking care of clients and ensuring that we guarantee 100% service and product at the same time.
TELESALES SPECIALIST (EXPERT GLOBAL SOLUTIONS/ TIME WARNER CABLE)
Sells products by establishing contact and developing relationships with prospects; recommending solutions
Maintains quality service by establishing and enforcing organization standards.
Identifies product improvements or new products by remaining current on industry trends, market
activities, and competitors.
Helping customers to sign up with the services of Time Warner Cable.
Help them set up their installation at their most convenient date and time
PHOTOGRAPHER
Take pictures of individuals, families, and small groups that serve as a memorable souvenir at Ferrari World
Abu Dhabi.
Test equipment prior to use to ensure that it is in good working order.
Manipulate and enhance scanned or digital images to create desired effects, using computers and specialized
software.
Use traditional or digital cameras, along with a variety of equipment such as tripods, filters, and flash
attachments.
SOCIAL MEDIA COORDINATOR and WEBSITE PUBLISHER
Manage presence in social networking sites including Facebook, Twitter, and other similar community sites,
posting relevant blogs on, and seeding content into social applications as needed
Manage social media campaigns and day-to-day activites. Duties include online advocacy, writing editorial,
community-outreach efforts, promotions, etc.
Responsible for writing/ developing, recording, editing and preparing podcasts for internet publication.
Updating daily posts/ tweets to all applicable social media outlets. Other duties include coordinating the
marketing calendar with online activity and tracking social media influence.
I have skills and training in CMS systems and Web Publishing.
Day to day maintenance and updates of the shows and information for the website of The Filipino Channel
and Studio 23
Ensuring that all the links in website is up and running 24/7
Troubleshooting broken links
Website publishing and monitoring
Editing videos and photos for ABS-CBN Interactive, under The Filipino Channel (TFC) and Studio 23
Logging in CMS at: http://tfcnow.abs-cbn.com/cms/Login.aspx?ReturnUrl=%2fcms%2fdefault.aspx
Using servers to upload materials and videos for these sites:
http://tfcnow.abs-cbn.com/
http://www.studio23.tv/
VIDEO EDITOR
Editing videos and photos for ABS-CBN Interactive, the biggest TV network in our country, under The
Filipino Channel (TFC)
PART TIME WORK EXPERIENCES:
EVENTS COORDINATOR
Coordinating events since college.
Responsible for exact logistics and communications.
Handled events full time/ part time such as major concerts of Toni Gonzaga and Sarah Geronimo, weddings,
seminars, birthday parties, awards night and professional conventions for Professional Association of
Medical Technologists and Professional Regulation Commission of the Philippines.
Highly capable of weaving various people and resources for the success of an event.
LOGISTICS / PRODUCTION ASSISTANT
Coordinating talents and props for the television show The 700 Club Asia.
Overall responsible for scheduling of locations, actors, completion of props and financial breakdowns.
Jack-of-all-trades for the whole TV production team.
SKILLS AND INTEREST
I am highly proficient in the following:
Photography
Microsoft Office applications (Word, Powerpoint, Excel etc.)
Adobe Photoshop, Final Cut
Sony Vegas Pro 10.0, Ulead
Windows OS, XP, ME and Mac OS
I am able to work all around because of training and experiences I got from my previous work. I’m willing to learn and
to work in long hours. I love creating and thinking outside the box. I am always upbeat and energetic. I love multitasking and variety of workloads. Working with different people is an advantage for me. I always see to it that I also
come to work on time. I love surfing the internet and other social networking platforms. I’m a techie person as well.
EMPLOYMENT HISTORY:
FULL TIME WORK
Etisalat
Etisalat T&A Bldg. Sheikh Rashed Bin Saeed Al Maktoom Road
Sales Executive
Sept. 20, 2015- Current
PCM/ Macmall
2ND flr. Edsa Central Pavilion Bldg. Edsa cor. United St. Mandaluyong City
Business Sales Account Executive
June 1, 2014- July 31, 2015
Expert Global Solutions
Lot 1 Cyber Park Araneta Center Cubao, Quezon City
Telesales Specialist
June 14, 2013- May 20, 2014
Ferrari World Abu Dhabi
Yas Island, Abu Dhabi, United Arab Emirates
P.O.Box: 128717
Photographer
October 2010- September 2012
ABS-CBN, ABS Interactive
Sgt. Esguerra Ave. Mother Ignacia St. Diliman Quezon City, Philippines
Social Media Coordinator, Website Publisher/ Video Transcorder
The Filipino Channel and Studio 23
April 2009- September 2010