Madalina Tarabulea

MADALINA TARABULEA MARKETING PROJECT MANAGER Experienced Project Manager with a demonstrated history of working in the information technology and services industry. Skilled in Agile Scrum methodology, strategy, marketing campaigns management and cross-functional teams leadership. WORK EXPERIENCE CONTACT Rotterdam, Netherlands Bucharest, Romania - - Social Business Manager IBM / August 2015 - Present  Project management for global social listening projects based on AI technology;  Technical Lead for the AI platform;  Team Lead for a virtual team of 3 people;  Digital sales coach;  Management for Social Intelligence campaigns to identify the social trends/ influencers/ hashtags for specific IBM products. - https://bit.ly/2lSv9Xt EDUCATION Master’s Degree - Advertising Achievements:  Over 3M$ win revenue in Sales Connect Opportunities;  Developed a Management System adopted within the extended team;  40% increased projects’ efficiency by implementing new agile strategies & UX techniques for the AI platform;  100% customer retention (all clients extended/renewed their contract); University of Bucharest / Romania  2 new clients added in the portfolio; 2009 - 2011  Ongoing development of leadership skills – mentorship program  F2F training sessions delivered to the sellers from the IBM centers across Europe;  Virtual trainings for over 300 Field Sellers;  Participant at IBM Sales University 2016, Las Vegas, Nevada.  Social Media audits for over 100 IBM products. Bachelor’s Degree - Linguistics Ovidius University / Romania 2006 - 2009 EXPERTISE Marketing Strategist Freelancer / June 2012 – present  Content Management;  Marketing campaigns strategy; Automation  Social Media Administrator.  Data Analysis Achievements:  Marketing campaigns  Long-term collaboration established with 2 advertising agencies;  Business Strategy  Successful marketing strategy plan for a local company - provided an annual turnover of approx. 50k $;  People Management   IT Management Social Media campaign for Ariston Service company - 500 organic Page likes in 3 months and over 100 interactions.  Project Management  MADALINA TARABULEA MARKETING PROJECT MANAGER QUALIFICATIONS  PRINCE2 certification  IBM Agile Explorer  Agile Program Fundamentals  Agile Leadership & Strategy  Emotional Intelligence WORK EXPERIENCE (CONTINUED) Marketing Project Manager MSPS, Romania / October 2014 – July 2015  Focal for clients and stakeholders;  Project Management for integrated marketing and advertising campaigns - over 5 accounts (Credit Agricole, Tazovsky, Friesland and local companies). Achievements:  Delivered projects: mobile apps, websites, microsites, Google Adwords campaigns, ATL projects, Social Media campaigns;  Successful teams coordination (stakeholders, clients, creative team, DevOps);  New strategies to improve the visibility in online for Credit Agricole Romania;  Concept & implementation for Social Media campaigns for a local company - led to 2k new Page likes and 800 new interactions;  Customer retention strategy: 2 clients extended their collaboration. Mastermind - John Maxwell team  NLP Practitioner (NeuroLingvistic programming)) SKILLS Jr. Marketing Project Manager The Mansion Advertising, Romania / May 2014 – September 2015  SalesConnect/ SalesForce  Asana, Trello, Slack, Mural  Focal for clients and stakeholders;  Sysomos   WordPress Project Management for integrated marketing and advertising campaigns - over 10 accounts (Reckitt Benckiser, L’Oréal and local companies).  Photoshop Achievements:  Delivered projects: brand identity campaigns, package design, Social Media campaigns, ATL projects, BTL campaigns; Event management – over 200 participants;  Successful teams coordination (stakeholders, clients, creative team, DevOps). LANGUAGE SKILLS  English – C1  German – B1  Dutch – A2  Romanian - Native Marketing Specialist HP, Romania / August 2010 – October 2013  Budget Management tasks;  Lead Management tasks. Achievements: INTERESTS   Volunteer Work Created and tracked the POs for the marketing campaigns; Successfully managed the expense reports and accruals;   Toastmasters Operational support offered to the marketing campaign managers and telemarketing teams.  No metrics inquired. International - Public Speaking Group  Writing  Interior Design  Travel