Contact-
www.linkedin.com/in/madalinaburduja (LinkedIn)
Top Skills
Media Planning
Online Marketing
Google Ads
Madalina Burduja
Performance Specialist at WeTripOn
Romania
Summary
Dedicated individual with a lot of initiative, always willing to win and
to explore new ideas.
Huge fan of the TV Show Friends and a hike and travelling
enthusiastic.
Languages
English (Professional Working)
Spanish (Elementary)
Experience
Certifications
WeTripOn
Performance Specialist
Google Ads Video Certification
EFSET EXPRESS High Proficiency
(CEFR C1/C2)
Google Ads - Measurement
Certification
Google Ads Display Certification
January 2020 - Present
Initiative Romania
Digital Media Planner
May 2018 - January 2020 (1 year 9 months)
Bucharest, Romania
Responsibilities:
- Google Search, Google Display Network and Youtube Ads campaign
creation & optimization.
- Facebook Ads and LinkedIn campaign creation & optimization.
- Preparing and supporting media strategies, budgeting and reporting for
various clients.
- Maintain close relationships with existing clients
- Maintain a good relationship and work closely with premium display
suppliers, for new projects and partnerships
Photobook Worldwide
Digital Marketing Executive
August 2016 - March 2018 (1 year 8 months)
Kuala Lumpur, Malaysia
From August 2016 until March 2018 I worked as a Digital Marketing Executive
and my responsibilities were:
- Creating, planning and managing Facebook Ads campaigns on a daily basis.
I was running ads in 10 different countries, ads that had as goals conversions
and mobile app installs.
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- Testing and analyzing daily which campaign works better based on the
reports. Testing between different targeting, price vs discount, landing pages,
carousel vs banners, etc.
- Optimization ads daily, and creating strategies for the next campaigns.
- Working closely with our partners for dynamic ads display, improving the
results (CPA and the Conversions), keeping the platform updated all the time
with the new campaigns.
Photobook Worldwide
Marketing Executive
March 2016 - July 2016 (5 months)
Shah Alam, Malaysia
From March 2016 till August 2016 I worked in Marketing Campaigns and my
responsibilities were:
- Planning and creating themed campaigns each week (twice per week,
including ad-hocs) and managing its execution on time.
- Establishing pricing for ad-hoc campaigns and choosing the right products,
providing reports and calculations regarding the revenue.
- Creating deals, csv's (updating the site), tnc's, checking emailers, landing
pages, banners and thumbnails.
- Working across departments (Creatives, Website, IT, Responsys) to provide
directives and input to ensure successful launch of the campaigns.
- Analyzing campaigns and choosing the products that should be displayed in
the emailer, where should be displayed and the price/discount.
IBM
STG Sales Enablement World Wide
July 2014 - February 2016 (1 year 8 months)
Bucharest, Romania
Responsibilities:
- The role requires a strong understanding of the demand generation
campaign planning process and assists the country team with tactic execution.
- I ensure all deadlines are met for on-time in-market delivery of campaigns.
- Ensure all planning information is complete to enable tracking of results.
- Review campaign results and recommends adjustments. Adhere to the
marketing process, business controls and demonstrates proper application of
the marketing tools.
Impact Hub Bucharest
Marketing Intern
May 2014 - July 2014 (3 months)
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Bucharest, Romania
Responsibilities:
- Research potential clients, contacting potential clients, updating the
database
- Creating articles, newsletters in MailChimp and wallpapers for the events
- Helping with the organization of the events and also helping the new
members to accommodate with the environment.
Education
Snspa
Bachelor's Degree, Project Management · (2013 - 2015)
Academia de Studii Economice din București
Bachelor's Degree, Marketing · (2010 - 2013)
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