Macy Carlson- |-UI/UX DesignCharlotte, NC | https://www.macycarlsonux.com/ | in/macycarlson
Professional Summary
User interface/user-centric designer focusing on improving user experience using an art background to enhance both client and business outcomes. Uses a background in hospitality and excellent customer management to ensure a streamlined experience that communicates and ensures success and revenue and focuses on always on meeting the needs of the user, creating designs that are both beautiful and functional.
Skills
UX Design | Sketching, Wireframing, Rapid prototyping, Accessibility
UX Research | User Interviews, Usability testing, user personas, journey mapping, site mapping, user flows, competitive analysis, heuristics
Tools | Figma, Adobe Illustrator, Sketch
UX Design Projects May 2024 - June 2024
Sumly | UX/UI Designer | Native iOS mobile application
V2 MVP user centric gamification of dashboard
Used Figjam to create user flows, problem statements, user personas, how might we’s
Created dashboard iterations, prototypes, and device mock-ups
Delivered pitch deck, 35-screen prototypes, and a hand-off document in Figma with wireframes, components page, style guide, and mood board
Developed comprehensive user flows to conceptualize and implement a professional yet engaging dashboard interface, ensuring seamless user experience and aesthetic appeal
Kindle | Project Manager | iOS mobile application
Interviewed users in order to understand user needs and pain points
Within Figma Created a style guide, problem statements, user flows, low-fi wireframes
Designed and implemented branding strategies to effectively communicate product features and company objectives to customers, enhancing overall brand understanding and market positioning
Built and tested hi fidelity wireframes
Pivoted style guide and branding to address user friction, resulting in a data-informed redesign set to boost SUS scores by 20%
Knotty & Board | UX title | Website Redesign
Revamped website to better meet user needs
Conducted competitive analysis, heuristics evaluation, card sorting, in order to better understand user pain points
Worked in Figma to redesign website homepage, reviews page, and checkout sequence resulting in 60% increase in customer satisfaction
Professional Experience June 2024 - Present
National Utility Contractors Association | Freelance UX/UI Web Designer
Redesigned NUCA's primary website, NUCA.com, as a third-party contractor to enhance information architecture and establish a clear hierarchy of information.
Conducted a heuristic evaluation based on Jakob Nielsen's ten heuristics to identify critical violations and prioritize necessary improvements.
Implemented card sorting tests and usability testing to streamline NUCA's global navigation and improve overall website usability.
Intrinsic Art Designs | Owner January 2020 - Present
Commissioned artist and owner of Intrinsic Art Designs
Collaborated closely with clients to ascertain their precise artistic preferences, including color schemes, brushstroke styles, and overall aesthetic vision, ensuring each painting project met and exceeded customer expectations
Create paintings based on client’s desires from abstract to still-life to wildlife
Built website and online store
Produced diverse paintings spanning from still-life compositions to portraits, consistently meeting client specifications while pushing artistic boundaries to refine skills and fulfilling customer preferences
- https://intrinsicartdesigns.squarespace.com
Kim Johnson Counseling | Freelance Web Designer March 2024 - Present
Collaborated closely with the therapist to create a visually appealing and professional website that reflects their therapeutic approach and brand identity.
Implemented responsive web design techniques to ensure optimal viewing experiences across all devices, enhancing accessibility for clients seeking therapy.
Integrated secure appointment scheduling systems and contact forms to facilitate client communication and streamline booking processes.
Designed and optimized content layout to prioritize therapist's services, testimonials, and resources, improving user engagement and retention.
Enhanced SEO strategies with keyword research and meta tag optimization, boosting search engine visibility and attracting targeted traffic.
Ensured compliance with HIPAA regulations and data privacy standards in website design and functionality.
Education
General Assembly | UX Design Immersive | Remote March 2024 - June 2024
Full-time immersive program in UX/UI design consisting of 480+ hours of study, practice, professional training, and mentorship. Executed end-to-end UX/UI design processes for six projects from the user research phase through UI design, prototyping, usability testing, iteration, and stakeholder presentation; worked fully remote with teams using Agile methodologies and iterative development.
Grand Canyon | Bachelors of Science in Marketing and Advertising | Remote January 2021- Present
Completed curriculum on marketing strategy, customer relations, and essential business skills.
