Mackenzie Garrity

Mackenzie Julia Garrity - •-Linkedin: ​www.linkedin.com/in/mackenziegarrity​ Instagram: ​cantcatchkenzie Relevant Skills ________________________________________ Full-Stack Marketer • Growth Hacker • University Professor Project Manager • Autodidact Education _____________________________________________ Masters in International Marketing ​August 2014​ Hult International Business School​—London, UK and San Francisco, CA​ World's most international business school. Top 10 FT ranking for international business and experience. Action Project with Kiva.org. Bachelors of Arts in Art History, Magna Cum Laude ​May 2013 John Cabot University​—Rome, Italy Professional Experience__________________________________________ JOHN CABOT UNIVERSITY - ​ROME, ITALY J​ anuary 2017-Present An American University In The Heart of Rome Lecturer in Marketing​. MKT 321 - Advertising Management, MKT 361-2 Social Networks and Social Media Management. Assistant Organizer for 2017 Startup Weekend and Mentor in IFE Mentors For Growth Program. ​SOLENICA, INC. - ​ROME, ITALY & SAN DIEGO, CALIFORNIA Home Technology Startup ​June 2016-May 2018 Head of Marketing​. Solenica is a revolutionary organization with a singular goal: make our indoor living spaces healthier and happier. Caia, the flagship member of the Solenica family, is a natural lighting robot that illuminates indoor spaces with real sunshine. · Created and ran $340,000​ ​Indiegogo crowdfunding campaign​ (600% of original goal) with a budget of $20,000. $1,000,000 in pre-orders across channels to date. Email list of 15,000 built for launch in 2.5 months. · Created strategy for all aspects of marketing, including branding, content, social media, email, outreach targets, advertising, and SEO. PAPAVERO MARKETING - ​SAN FRANCISCO BAY AREA, USA S ​ eptember 2013-Present Digital Marketing Consultancy Director​.​ Developed customized online marketing strategy for small to medium sized businesses and start-ups across a variety of sectors including online platforms, health & fitness, fashion, city-wide professional organizations, and non-profits. Hired and trained all new employees, sub-contractors, and interns. Services included: · C​ontent creation & development​, ​paid advertising, social media marketing, event marketing, email marketing, website design, branding, SEO projects MOVEBUBBLE—​LONDON, ENGLAND​ ​ Innovative Online Platform Connecting Renters and Owners ​December 2013-March 2014 Marketing Coordinator. ​Strategized and developed multimedia content for the pre- launch campaigns across multiple social media platforms. Assisted CMO directly in marketing activities. • Created and curated the company’s Instagram and Youtube channel, including interviewing renters around London about their past experiences. • Narrated and finalized video content about how to use the platform.​ Additional Information _______________________________________________________________ Languages: ​Intermediate Italian (business competency), Basic French Technologies​: Facebook Ads Manager, Google AdWords, Google Analytics, Slack, Photoshop, Salesforce, Canva, Pinterest Ads Manager, Reddit Ads Manager, Adobe Suite, Vector Illustration, Mailchimp, Constant Contact, Kickoff Labs, Slack, Wrike Interests​: Rock climbing, Hiking, DIY, Travel, Dogs (especially the two street muffins I have!)