Macaulay Ebhohimen

Macaulay Ebhohimen 9 Twins Obasa Gbagada Lagos Nigeria - - https://shacklitze.com Summary As a highly motivated and experienced Digital Marketing Specialist, I am dedicated to driving online engagement and increasing brand awareness through effective digital marketing strategies. With a proven track record of success in social media and online marketing, I possess strong analytical skills and the ability to implement successful campaigns. Experience Digital Marketing Specialist Experior Financial Group Jul 2024 - Present (3 months) • Executed comprehensive digital marketing campaigns across multiple social media platforms, directly contributing to a 320% uplift in online engagement and sales through strategic content and targeted advertising. • Analyzed web traffic and campaign performance, delivering detailed reports that guided the optimization of digital marketing efforts, resulting in a 110% improvement in campaign ROI. • Spearheaded the integration of SEO and SEM techniques to elevate search engine rankings and boost organic traffic by 230%, while ensuring the company's website remained current and user-centric. Digital Marketing Specialist Tech Champions Mar 2024 - Jul 2024 (5 months) • Pioneered groundbreaking paid advertising strategies for e-commerce entities, achieving a remarkable 300% increase in conversion rates, as measured by optimizing Meta Ads and TikTok campaigns, by meticulously tailoring ad creatives and targeting. • Directed A/B testing on ad placements, budget allocations, and creatives, directly contributing to a significant enhancement in campaign performance and client ROI, as measured by data-driven adjustments and optimizations. • Facilitated cross-functional team collaboration to deploy tracking tools and elevate campaign visibility, providing strategic recommendations based on data insights that informed leadership decisions, as measured by improved campaign tracking and analytics. Paid Search Specialist LMS The Agency Jan 2020 - Mar 2024 (4 years 3 months) Macaulay Ebhohimen - page 1 • Led paid search and social campaigns on Google Ads and Meta platforms, achieving 760 leads with a $17,300 ad spend, and reducing CPA by 200%, demonstrating mastery in cost-efficient campaign management. • Spearheaded performance analysis and keyword research, driving quantifiable improvements in campaign results, such as a boost in conversion rates, showcasing a strategic and analytical approach to optimization. • Collaborated on optimized landing page creation and conversion action implementation, significantly enhancing form fills and client calls, and provided strategic insights that influenced marketing decisions, highlighting leadership in strategy and execution. Education MIVA University Bachelor, Software Engr. Sep 2023 - Present Nexford University BBA, Digital Marketing Mar 2021 - Aug 2023 Licenses & Certifications Google Ads Certified Meta Advertising Certification SEO & SEM Certification Google Analytics Certification Skills Paid Search (PPC) • Meta Advertising • Google Ads (Search, Display, YouTube) • LinkedIn & TikTok Advertising • Keyword Research & Optimization • Landing Page Optimization • Conversion Tracking & Tag Management • A/B Testing & Budget Management • Audience Targeting & Segmentation • Data Analytics & Campaign Reporting Macaulay Ebhohimen - page 2